Marketing Manager

Job Description

As a Marketing Manager, your main focus will be to collaborate with Global Marketing to ensure adoption of guidelines and best practices; Drive key marketing and customer activation KPIs such as loyalty, NPS, traffic; and Collaborate with Sales Market teams.

This on-site role reports into our General Manager, Canada and is based out of Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities

Lead and drive brand growth and development in the Sales Market, balancing global strategies with local insights

Build and protect the brand by setting and executing a strong customer and marketing and communications plan based on global plan but tailored for local relevance

Secure short- and long-term growth of customer base, sales and brand presence through a data-driven, omni-channel approach

Drive key marketing and customer activation KPIs such as loyalty, NPS, traffic and conversion rates

Ensure effective allocation and follow-up of marketing investments in media, PR & comms., content production and customer engagement initiatives

Lead, coach and develop the marketing team, strengthening collaboration and ensuring delivery of world-class customer experiences

Identify and nurture future talents, plan succession and oversee recruitment of key marketing roles

Drive continuous improvement of processes, tools and cross-functional ways of working to enhance efficiency and customer experience

Collaborate with Global Marketing to ensure adoption of guidelines and best practices

Collaborate with Sales Market teams to ensure alignment and follow-up on customer & business results

Qualifications

Who You Are:

Degree in Marketing, Comms., Business or related field

Excellent analytical ability and proven skills in developing strategies and action plans

Strong leadership and stakeholder management skills with international exposure

Excellent communication skills with ability to engage teams

Minimum 8-10 years’ leadership experience in marketing, sales or customer functions

Proven track record of delivering customer-centric results across brand, communications and media activities

Strong experience with omni-channel marketing approaches

Additional Information

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work

You will have access to a large global talent community, where career growth and aspirations have no limits

You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is 139,630 *