Head of Commercial

Come and join the leading #avoexperts

Westfalia Fruit is a leading multinational supplier of fresh fruit and value-added products, serving customers across retail and wholesale markets around the world. Through our vertically integrated supply chain, we grow, source, ripen, pack, process and market quality avocados and fresh produce 365 days a year.

With operations across Europe, Africa, North America and Latin America, we are recognised as the leading #avoexperts and a trusted partner to customers globally.

Help Shape Our Next Chapter

Westfalia Fruit Netherlands is entering an exciting new chapter as we further integrate into the wider global Westfalia Fruit organisation.

With a strong heritage in the European fresh produce market, we are evolving our operating model, strengthening collaboration across regions, and creating greater alignment with our global business. As part of this journey, we are investing in leadership capability, operational excellence, and long-term sustainable growth.

This creates a unique opportunity for experienced leaders who are motivated by transformation, enjoy building high-performing teams, and want to play a key role in shaping the future direction of a business with ambitious plans.

Head of Commercial

This is an opportunity to lead the commercial strategy and performance of our Netherlands business during an exciting period of transformation. Working closely with local and global stakeholders, you will drive sustainable growth, strengthen customer partnerships, and play a key role in shaping the future direction of the business.

Responsibilities include:

Drive commercial growth: Lead new business development, customer growth initiatives, and commercial strategy across diverse sectors.

Strengthen market presence: Champion business development activities, strengthen Westfalia Fruit’s position within the Dutch market, and create the foundations for sustainable growth.

Forge profitable partnerships: Develop strategic customer relationships, negotiate profitable agreements, and drive long-term commercial success.

Stay ahead of the curve: Conduct in-depth market research, analyse data, and provide insights to inform strategic decision-making.

Manage the commercial budget: Effectively control and manage the commercial budget for responsible resource allocation.

Lead a high-performing team: Coach, mentor, and inspire a dynamic sales team for optimal performance and career development.

Requirements

Experience working within a similar role, leading a successful sales team,

In-depth knowledge of the fresh produce industry,

Demonstrable success developing and delivering commercial growth strategies within the fresh produce sector,

Experience leading and developing high-performing commercial teams,

Prior experience negotiating and closing contracts with national retailers,

Strong rapport building skills,

Demonstrable initiative-taking and innovative problem-solving abilities,

Skilled negotiator with commercial and financial acumen,

Experience leading business transformation, organisational change, or commercial improvement initiatives would be advantageous,

Fluent Dutch and English skills, any additional European languages would be beneficial.

Benefits

What can Westfalia Fruit offer you?

Competitive salary

Discretionary company bonus

Company car (negotiable)

26 days paid vacation, plus national holidays

Company pension scheme

Company phone and laptop

Please note that this position does not have a specific closing date. We encourage you to apply as soon as possible as we will be reviewing applications on a rolling basis and the advert may be removed at any time.