Marketing Lead

Role Overview

We are looking for a strategic and execution-focused Marketing Lead to drive brand growth, strengthen market positioning, and support business expansion initiatives. This role will be responsible for planning and executing go-to-market strategies, managing integrated marketing campaigns, and enhancing the organization’s visibility across relevant platforms. he ideal candidate is a proactive and adaptable professional who can anticipate market shifts, identify new opportunities, and effectively manage multiple marketing initiatives in a dynamic environment. This role will work closely with leadership and cross-functional teams to deliver impactful marketing programs that support business objectives and new ventures launched by the company.

Key Responsibilities

1. Marketing Strategy & Go-to-Market Execution

Develop and execute comprehensive marketing strategies aligned with company growth objectives.

Own go-to-market initiatives for services, solutions, and strategic business areas.

Understand business priorities, target audience, competitive positioning, and communication goals to guide marketing initiatives.

Identify new opportunities to brand presence and strengthen market positioning.

Support marketing strategy and execution for new ventures, services, and business initiatives developed by the company.

2. Campaign Planning & Project Execution

Plan, manage, and execute integrated marketing campaigns across multiple channels.

Ensure campaigns are delivered on time, within scope, and aligned with strategic goals.

Develop marketing roadmaps, project timelines, and sprint cycles to streamline execution.

Monitor campaign performance and optimize strategies using insights and analytics.

Ensure all campaign assets align with brand messaging and communication objectives.

3. Brand Management & Digital Presence

Strengthen brand visibility and ensure consistency across all communication channels and marketing materials.

Oversee digital marketing initiatives including social media, content marketing, SEO, and online campaigns.

Develop content strategies that highlight the company’s capabilities, expertise, and value proposition.

Support the creation of marketing assets such as presentations, case studies, campaigns, and communication materials.

4. Stakeholder Collaboration & Partnerships

Collaborate closely with leadership and internal teams to align marketing initiatives with business priorities.

Build strong relationships with internal and external stakeholders to support marketing effectiveness.

Identify opportunities for partnerships, collaborations, and brand visibility initiatives.

Represent the organization through marketing-driven initiatives, events, and professional platforms.

5. Agile Team Leadership & Workflow Management

Lead cross-functional teams to plan, prioritize, and deliver marketing initiatives efficiently.

Guide teams in managing workflows, defining solutions, and meeting project timelines.

Ensure project backlogs are regularly reviewed and prepared for upcoming execution cycles.

Mentor and support junior team members, providing feedback and direction to strengthen team capabilities.

6.Performance Tracking & Reporting

Track key marketing metrics including brand reach, engagement, campaign performance, and lead generation.

Use data-driven insights to continuously improve marketing effectiveness.

Present marketing strategies, updates, and recommendations to leadership and stakeholders.

Manage multiple projects with competing deadlines while maintaining quality and consistency.

Requirements

10–12 years of experience in Marketing, Brand Strategy, Campaign Management, or related roles.

Strong understanding of go-to-market strategy, campaign planning, and brand positioning.

Experience managing multiple marketing initiatives in fast-paced environments.

Ability to work with cross-functional teams and manage diverse stakeholder expectations.

Strong communication, leadership, and strategic thinking skills.

Experience in B2B marketing environments is an advantage.

Familiarity with marketing tools, analytics platforms, and project management systems is preferred.

Understanding structured workflow processes or Agile methodology is beneficial.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person