Regional Marketing & Communications Controller

Job Description

LOCATION: London

FUNCTION: Controlling

TEAM: EU Regional

MANAGER: Regional Brand Controller

KPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy

ABOUT THE ROLE: Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.

RESPONSIBILITIES:

Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.

KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.

Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.

Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency. (i.e. invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).

Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.

Qualifications

Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.

Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.

Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.

Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.

Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.

Additional Information

This is a full‑time role based in London. The position requires a presence in the office 3 days a week. To apply for this role, please submit your application, including a copy of your CV as soon as possible.