Territory Manager - Manhattan

Territory Manager – [Manhattan] Location: Field Territory: Manhattan Schedule: Monday–Friday Compensation: $45,000–$65,000 base + uncapped variable compensation

Mission Statement — Downeast Cider “If we create value for customers, we create value for ourselves in fulfilling work and robust compensation. This requires a world-class brand and a world-class team.”

Mission Statement — Territory Manager As a Territory Manager, you are the face of Downeast in the market. Your mission is to grow sales, distribution, and elevate our visibility across both on- and off-premise accounts in your territory. You build meaningful wholesaler and customer relationships, execute with consistency, and bring our cider portfolio to life through excellent in-market work. You are the frontline force moving Downeast toward becoming the #1 hard cider in America.

Who You Are You are someone who:

Is energized by selling, relationship-building, and winning in the field

Brings passion and enthusiasm for craft cider and the Downeast brand

Communicates clearly, confidently, and professionally

Is organized, disciplined, and able to manage a high-volume account list

Thrives in a fast-paced, entrepreneurial environment

Takes ownership of results, follows through, and consistently executes

Builds trust with wholesalers and account partners

Enjoys being out in the market 80–90% of the time

Welcomes feedback, acts on it quickly, and views coaching as a competitive advantage

Key ResponsibilitiesSell, Sell, Sell

Execute against monthly and quarterly sales goals

Increase Downeast’s presence in existing accounts and introduce new products

Prospect, pitch, and close new accounts across on- and off-premise channels

Seek out and secure merchandising, display, and promotional opportunities

Ensure product freshness and uphold Downeast’s quality standards

Flex Your People Skills

Spend the majority of your time visiting new and existing accounts

Build strong relationships with account decision-makers

Balance communication with multiple wholesaler reps

Leverage wholesaler ride-alongs and partnerships to increase sales and maintain visibility

Keep Track of It All

Record all account activity and visit notes in a VIP KARMA

Maintain accurate data in VIP and Karma

Input contact information and visit recaps after each sales call

Create and send weekly recaps of account work to wholesalers

Preferred Qualifications

Passion for craft cider and the beverage industry

Experience providing excellent customer service

Strong communication, time management, and organizational skills

Comfortable multitasking and adapting throughout the day

At least 21 years old (federal & state alcohol regulations)

Must reside within the territory

Bonus Points

Outside sales experience

Experience in alcohol / beer / wine / spirits

Valid driver’s license and reliable vehicle

Comfortable using CRM software

Proficient in Google Suite

Don’t check every box? We value grit, hustle, and passion. If this role speaks to you, apply with a one-page cover letter explaining why you, no “to whom it may concern” required.

What We Offer

Unlimited PTO

Paid holidays

Variable compensation This role includes uncapped quarterly variable compensation with a 20% target and 40% stretch benchmark; actual earnings may exceed benchmarks based on performance

401(k) with 4% company match

Health & dental insurance

Company-paid short-term disability

Mileage and expense reimbursement

Monthly phone stipend (up to $100/month)

Sales training/retreats

Regular team contests with additional financial incentives

Eligibility for our annual Elite Slinger’s Club trip (last year: Puerto Rico)

Company-wide holiday party

Cider allowance (hope your fridge is big)

about downeast cider:

we first started fermenting batches of cider up at bates college in 2011. we have a few more teammates now. you can now buy our cider in tens of thousands of retailers, not just a couple of bars in central maine. it takes us 15 minutes to make a pallet of cider, not the 12 hours it took in the early days. we’re diversifying beyond cider. but our aim remains the same:

we aspire to be an enduring company. if we create value for our customers, we create value for ourselves through fulfilling work and robust compensation. to do this requires a work class brand, and a work class team.

we define our culture by seven principles. you can about those principles here.

we like to hire the way we like our cider, unfiltered. with the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.