Marketing Specialist
About the role
Job Description – Marketing Specialist – OperationsLocation
Byculla, Mumbai
Employment Type
Full-time | Work from Office
Working Days & Shift
Monday to Saturday
Shift Timing: 10:00 AM to 7:00 PM
Department
Marketing
Reporting To
Head of Marketing
Experience Required
3–4 Years
Education
Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field
Compensation
CTC: ₹3.60 LPA – ₹4.44 LPA
About the Role
We are seeking a highly motivated and performance-driven Marketing Specialist – Operations to support and execute digital marketing initiatives, lead generation campaigns, marketing automation programs, and customer engagement strategies.
The ideal candidate should possess hands-on experience in performance marketing, WhatsApp marketing, marketing automation, chatbot workflows, lead nurturing, campaign optimization, and analytics-driven decision-making. This role requires a strong understanding of digital ecosystems and customer journey management to drive measurable business growth.
Key ResponsibilitiesDigital & Performance Marketing
Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), LinkedIn, Google, and other digital platforms.
Manage campaign budgets, spending, and ROI optimization.
Monitor campaign performance and improve lead quality and conversion rates.
Drive growth marketing initiatives to increase brand awareness and customer acquisition.
Conduct A/B testing and campaign experimentation to improve performance metrics.
Marketing Automation & WhatsApp Marketing
Plan and execute WhatsApp marketing campaigns using WATI and similar automation tools.
Design automated customer journeys, lead nurturing sequences, and communication workflows.
Develop chatbot and BOT-based campaigns to improve customer engagement.
Integrate marketing automation platforms with CRM systems and lead management processes.
Monitor automation performance and implement improvements for better customer experience.
Meta Marketing & BOT Workflow Management
Manage Facebook and Instagram advertising campaigns.
Create and optimize BOT workflows, lead qualification funnels, and automated response systems.
Implement remarketing, retargeting, and audience segmentation strategies.
Collaborate with internal stakeholders to improve customer communication through automation and AI-driven engagement tools.
Campaign Planning & Lead Generation
Create and execute targeted campaigns for products and business solutions.
Develop audience segmentation strategies to improve lead quality.
Work closely with sales teams to align marketing initiatives with revenue goals.
Monitor and optimize marketing funnel performance.
Support product launches, promotional campaigns, and seasonal initiatives.
Analytics & Reporting
Monitor campaign performance using marketing analytics tools.
Prepare weekly and monthly reports covering campaign effectiveness, lead generation, ROI, and spend utilization.
Analyze customer behavior and campaign performance data.
Provide actionable recommendations to improve marketing efficiency and business outcomes.
Required Skills & Competencies
Strong knowledge of Digital Marketing and Performance Marketing.
Hands-on experience with Meta Ads Manager and social media advertising.
Experience with WhatsApp Marketing platforms such as WATI.
Good understanding of Marketing Automation and CRM workflows.
Experience with chatbot development, BOT workflows, and automated communication systems.
Proficiency in campaign budget management and ROI optimization.
Strong analytical and reporting skills.
Excellent communication and project coordination abilities.
Ability to work in a fast-paced and target-driven environment.
Hands-on experience with Google Ads, Meta Ads, WATI, and AI Calling Systems.
Preferred Qualifications
Experience in B2B, Retail Technology, SaaS, Industrial, Technology, or Enterprise Marketing.
Understanding of lead generation and customer acquisition strategies.
Familiarity with CRM platforms, automation tools, and performance tracking systems.
Experience working closely with sales teams to generate and convert Marketing Qualified Leads (MQLs).
Ideal Candidate Profile
Data-driven and performance-oriented marketer.
Strong ownership and execution mindset.
Creative thinker with analytical problem-solving skills.
Passionate about automation, technology, and digital marketing.
Comfortable managing multiple campaigns simultaneously.
Eager to learn, experiment, and drive measurable business growth.
Why Join Us?
Opportunity to work on cutting-edge marketing automation and digital transformation initiatives.
Exposure to performance marketing, AI-driven customer engagement, and automation technologies.
Fast-paced environment with significant learning and growth opportunities.
Opportunity to directly contribute to business growth and customer acquisition.
Dynamic team culture focused on innovation and continuous improvement.
Pay: ₹360,000.00 - ₹440,000.00 per year
Work Location: In person
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