Marketing Strategy & Planning Manager

End Date

Thursday 25 June 2026

Salary Range

£61,344 - £68,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

The Affluent Save & Invest team is looking for a Marketing Strategy & Planning Manager to lead the development of its annual marketing strategy and roadmap.

Job Description

Marketing Strategy & Planning Manager

Location: Halifax or Leeds

Salary: £61,344-£74,976 pa

Contract: Permanent, Full Time (35 hours)

ABOUT THIS OPPORTUNITY

We’re looking for a strategic and highly organised Marketing Strategy & Planning Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience.

This is a pivotal role at the heart of our Strategy & Performance function. You’ll lead the development of our annual marketing strategy, translate this into a clear and actionable plan, and ensure delivery against key objectives throughout the year.

You’ll connect long-term strategy with in-year execution-working across marketing, product and business teams to drive alignment and deliver measurable impact.

WHAT YOU’LL BE DOING

Marketing strategy development

Shaping, leading and delivering the creation of the annual Affluent Save & Invest annual marketing strategy, grounded in customer insight, market trends and business objectives

Partnering with product, proposition and commercial teams to ensure alignment with wider priorities

Evidence having managed your own budget and being the main decision maker on marketing strategy initiatives

Planning and execution

Owning the annual marketing plan, ensuring alignment to strategy, budgets and resources

Collaborating across Full Funnel teams, Marketing Accelerators and Insights, Planning & Effectiveness to deliver integrated, optimised and measurable plans

Stakeholder alignment and influencing skills

Creating clear, compelling narratives for senior partners

Demonstrating a strong track-record of influencing across levels and functions

Building strong cross-functional relationships to enable effective delivery

WHAT YOU’LL BRING

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

We’re looking for a proactive, self-starting individual who approaches challenges with pragmatism and adaptability. You’ll be resilient, commercially minded, and comfortable thinking strategically while operating in a fast-paced, evolving environment.

You’ll also bring proven experience of 5+ years across:

Marketing Strategy, Planning & Delivery (5+ years)

Strong experience in developing and delivering marketing strategy and plans

Owning marketing strate gy budget and being the key decision maker on how that’s used

Business & Commercial Foresight ( 5+ years)

Solid understanding of full-funnel marketing across brand, acquisition and customer outcomes

Communication, collaboration & influencing skills ( 3+ years)

Confident in building effective, trusting and strong relationships, with the ability to influence across all l levels

It would be great if you also had

Experience within financial services or a regulated environment

Familiarity with OKR frameworks and performance management processes

Experience working in complex, matrixed organisations

If you require any accommodations or reasonable adjustments during the selection process, please let us know! We'd love to help ensure you put your best foot forward .

We also offer a wide-ranging benefits package, which includes:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop.

A generous pension contribution of up to 15%

An annual performance-related bonus

Share schemes including free shares

Benefits you can adapt to your lifestyle, such as discounted shopping

30 days’ holiday, with bank holidays on top

A range of wellbeing initiatives and generous parental leave policies

Ready to make an impact? Apply today!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.