Assistant Director - Marketing (Banking)

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

5–7 years of experience in B2B marketing, with a focus on content ideation and development

Strong understanding of and interest in banking, particularly KYC and regulation, as well as the credit process, risk, and compliance

Ability to identify opportunities for audience-centric thought leadership to ensure campaigns are relevant and differentiated

Ability to communicate technical concepts to non-technical audiences

Experience working within financial services or banking is preferred

Strong content development expertise and editorial judgment, overseeing the creation and adaptation of impactful materials such as white papers, blogs, webinars, and case studies while maintaining Moody’s brand standards

Exceptional writing, editing, and storytelling skills, with demonstrated experience developing B2B content across long- and short-form formats

Experience designing content for marketing campaigns across digital and traditional channels

Exceptional collaboration and relationship-building skills, partnering with internal teams across product, sales, marketing, and subject matter experts to align campaign goals and Banking-specific priorities

Ability to design and execute multi-channel marketing campaigns for the banking segment, including structured campaign planning, content adaptation, and cohesive messaging aligned with Moody’s overall marketing objectives

Strong creative skills with the ability to guide branding teams to deliver engaging and high-impact assets

Good grasp of artificial intelligence and applying AI tools to streamline processes, uncover insights, and improve marketing efficiency

Curious and forward-thinking mindset, with a commitment to exploring emerging technologies and applying responsible AI practices, including risk management, ethical use, and transparency

Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment

Education

BA in Journalism, Finance, English, Communications, Marketing, or a related field required; advanced degree preferred

Responsibilities

The Assistant Director, Content and Campaigns, Banking will lead the end-to-end development and execution of marketing activations to drive engagement, pipeline growth, and alignment with Moody’s Banking segment strategy.

Develop and execute integrated, multi-channel marketing activations aligned to Banking segment priorities and target audiences

Own content strategy, including activation narrative, content creation, and asset development

Partner with subject matter experts, solutions teams, and demand generation teams to ensure activations support pipeline generation and revenue objectives

Translate complex banking and regulatory concepts into clear, compelling, customer-focused content

Oversee briefing and development of marketing assets, ensuring consistency with Moody’s brand standards

Leverage performance data and insights to optimize engagement and conversion outcomes

Manage multiple concurrent projects in a fast-paced, matrixed environment, ensuring timely and high-quality delivery

Stay informed on banking market trends, regulatory developments, and competitive dynamics to enhance campaign effectiveness

Contribute to the adoption of innovative approaches, including the use of AI tools to improve marketing efficiency and effectiveness

About the Team

Moody’s Banking Marketing team is responsible for defining and delivering thought leadership and go-to-market strategies that generate qualified leads and support revenue growth. The team works closely with solutions, demand generation, and analytics partners to create targeted, high-impact campaigns aligned to client needs. In this role, you will contribute to high-visibility, cross-functional initiatives, helping to position Moody’s Banking solutions in a dynamic global marketplace and enabling clients to navigate complex financial and regulatory environments with confidence.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.