ICC Wales - Assistant Association Sales Manager

JOB TITLE – Assistant Association Sales Manager

DEPARTMENT – ICC Wales Sales

CONTRACT TYPE - Full Time – Permanent

LOCATION – International Convention Centre Wales (ICC Wales), Newport

ID – REQ6546

Join one of the UK’s most exciting event destinations

At ICC Wales, we don’t just host events, we create world-class experiences. From international conferences to industry-leading exhibitions, we’re proud to be one of the UK’s most innovative and dynamic venues.

We’re now looking for an ambitious, relationship-driven Assistant Association Sales Manager to join our high-performing sales team and help drive our continued growth in the association market.

The role

This is an exciting opportunity for a motivated sales professional looking to develop their career within the meetings, incentives, conferences and exhibitions (MICE) industry.

Working closely with the Head of Sales and Association Sales Manager, you’ll play a key role in identifying new business opportunities, building strong client relationships, and winning high-value events for ICC Wales.

You’ll be at the heart of the full sales cycle, from prospecting and bidding, through to client hosting and post-event review, ensuring a seamless and professional experience throughout.

What you’ll be doing

Proactively identify and develop new association clients, building a strong and sustainable pipeline

Support the bidding and tender process, including written proposals and face-to-face presentations

Build long-term relationships to drive repeat business and client loyalty

Promote and sell the full ICC Wales offering, including events, facilities and partnership opportunities

Attend industry events, exhibitions and networking opportunities to represent the venue

Conduct engaging client show rounds and site visits

Work collaboratively across departments to deliver exceptional client experiences

Maintain accurate CRM records, tracking all activity and opportunities

Monitor market trends and competitor activity to strengthen your sales approach

Contribute to achieving individual and team revenue targets

What we’re looking for

We’re looking for someone who is driven, personable and thrives in a fast-paced sales environment.

Essential:

Sales experience (ideally within events, hospitality or a service-led environment)

Strong communication and relationship-building skills

Proactive, self-motivated and results-focused approach

Excellent organisation and attention to detail

Confidence in presenting, negotiating and influencing

A genuine passion for sales and developing a long-term career

Desirable:

Experience within conference, venue or association sales

Knowledge of the association events market

Experience with CRM or sales systems (e.g. Momentus)

Experience with bids/tenders and account management

What it’s like to work at ICC Wales

We’re proud of our collaborative, ambitious and customer-focused culture. You’ll be part of a supportive team that values innovation, encourages development and celebrates success.

In return, you’ll benefit from:

The opportunity to work at a flagship international venue

Career development within a leading hospitality and events group

Exposure to high-profile, global clients and events

A dynamic, professional and energetic working environment

Be Recognised and Rewarded

At ICC Wales, our people are at the heart of everything we do. As one of our valued Hospitality Heroes, you’ll be recognised for your contribution and supported to thrive — both personally and professionally.

Here’s just some of what you can look forward to:

Career development from day one – access to training and opportunities to grow your career

Exclusive discounts on food, beverage and hotel stays across our collection

Reduced-rate leisure membership to support your health and wellbeing

Free virtual GP service for convenient healthcare access

24/7 wellbeing support helpline

NEST pension scheme to help you plan for the future

Social Club

Regular staff appreciation events

Monthly and annual awards celebrating outstanding performance

Grow with Us

As a Celtic Collection employee, you will be able to say –

I am equipped, trained, and supported to do THE BEST JOB I CAN

I am PROUD to be part of The Celtic Collection and would RECOMMEND IT TO OTHERS

I work in an INCLUSIVE, FRIENDLY, POSITIVE and CONSTRUCTIVE environment

I am encouraged to LEARN, GROW and DEVELOP and to try new things in my role

I am THANKED and RECOGNISED for the work I do, and my VIEWS and IDEAS ARE VALUED

I am CRYSTAL CLEAR ABOUT OUR AMBITION, and I CAN CONTRIBUTE TO IT EVERY DAY

Why join us?

If you’re looking for a role where you can build meaningful client relationships, win exciting business, and make a real impact, this is your opportunity.

Bring your energy, ambition and passion for sales, and help us shape the future of events at ICC Wales.

Recruitment Info

In the event we receive a high number of applications, we reserve the right to close this campaign early. All applicants must have the right to live and work in the UK. Documented evidence of eligibility will be required as part of the recruitment process, in line with current UK Visas and Immigration regulations. The Celtic Collection is an equal opportunities employer and welcomes applications from all individuals, regardless of age or background.