Customer Marketing & Incentives Leader

The Customer Marketing & Incentives Leader will drive the strategic vision and end-to-end execution of customer-centric marketing and incentive initiatives, strengthening long-term relationships with farmers and channel partners, accelerating demand generation, and delivering differentiated value propositions that translate into measurable business growth. The ideal candidate combines strategic foresight, commercial acumen, data-driven decision-making, and inspirational leadership to orchestrate cross-functional teams and high-visibility programs.

Key Responsibilities

Define and execute the customer segmentation strategy , value propositions, and end-to-end customer journeys , ensuring differentiated and meaningful experiences across all touchpoints.

Govern the contact strategy (contact ruler) and lead Customer Feedback initiatives, translating voice-of-customer insights into the resolution of pain points and continuous experience improvement.

Develop a robust portfolio of customer benefits , design and execute sell-out campaigns , and lead the management of the Loyalty Program , maximizing engagement, adoption, and ROI.

Ensure strong engagement of Customer Marketing actions with the commercial organization, capturing field feedback to enhance program effectiveness.

Lead the relationship programs for large farmers and indirect-sales farmers , fostering loyalty, advocacy, and long-term partnership.

Manage the portfolio of digital projects within Customer Marketing, driving innovation, scalability, and measurable business outcomes.

Lead channel incentive operations , including channel engagement, monitoring, internal controls, audit compliance, financial provisioning, and strategic incentive guidelines.

R equirement s:

Bachelor's degree in Marketing, Business Administration, Agribusiness, Economics, or a related field (MBA or Master's strongly preferred).

10+ years of progressive experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy, including at least 5 years in a leadership capacity .

Demonstrated success in leading customer experience, loyalty, and incentive programs at scale.

Strong background in B2B, B2B2C, or agribusiness environments , with deep understanding of channel dynamics and end-customer relationships.

Robust analytical mindset and solid financial acumen, with expertise in budget management, ROI modeling, and incentive program economics.

Experience managing digital transformation initiatives and CRM/loyalty platforms (e.g., Salesforce, SAP, HubSpot, Emarsys).

Outstanding communication, negotiation, and executive stakeholder management capabilities.

Advanced English proficiency (C1/C2) — fluent written and verbal communication, with the ability to lead executive presentations, negotiate with global partners, and influence senior stakeholders in international environments. Spanish is a plus.

Key Compentencies:

Customer-Centric & Strategic Mindset

Commercial & Financial Acumen

Inspirational Leadership & Talent Development

Cross-Functional Collaboration & Influencing

Data-Driven Decision-Making

Innovation & Digital Mindset

Agility, Resilience & Results Orientation