Performance Marketing Manager

Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote

Job Type: Full-Time

Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

Lead generation

Paid media performance

Funnel optimization

Budget efficiency

Revenue growth

You will manage campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)

Meta Ads (Facebook & Instagram)

LinkedIn Ads

X (Twitter), Reddit, TikTok

Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key ResponsibilitiesPaid Media Strategy & Campaign Execution

Build, launch, and manage campaigns across:

Google Ads

Meta Ads

LinkedIn Ads

TikTok, Reddit, X (Twitter)

Develop full-funnel B2B lead generation strategies.

Own campaign setup including:

Account structure

Audience targeting

Conversion tracking

Creative direction

Write and test high-converting ad copy and creatives.

Align messaging across:

Paid media

Landing pages

Content funnels

Optimization & Scaling

Monitor campaign performance daily and optimize proactively.

Improve key metrics:

CTR

CPC

CPL

CPA

ROAS

Conversion rates

Run structured A/B tests across:

Ad creatives

Headlines

Audiences

Bidding strategies

Landing pages

Identify and scale profitable acquisition channels.

Stay updated on:

Platform algorithm changes

Attribution updates

Privacy regulations

Analytics, Attribution & Reporting

Track performance using:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Platform dashboards

Audit and troubleshoot:

Pixel setups

Conversion tracking

Attribution models

UTM structures

Build reports focused on:

Insights

Trends

Optimization recommendations

Revenue impact

Translate data into actionable growth strategies.

Funnel & Conversion Optimization

Analyze funnel drop-offs and user behavior.

Improve landing page conversion rates and UX.

Optimize retargeting and audience segmentation strategies.

Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

Partner with:

Marketing

Sales

Content teams

Designers

Provide creative and messaging feedback based on performance data.

Contribute to broader:

Growth marketing

Demand generation

Revenue initiatives

RequirementsMust-Have

3+ years of hands-on experience in performance marketing or paid media.

Proven experience managing:

Google Ads

Meta Ads

LinkedIn Ads

Strong background in B2B lead generation.

Deep understanding of:

PPC strategy

Audience targeting

Retargeting

Funnel optimization

Attribution models

Advanced experience with:

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Conversion tracking setup

Ability to independently:

Build campaigns

Launch tracking

Optimize performance

Report results

Strong ad copywriting and testing skills.

Nice to Have

Experience with:

HubSpot

Salesforce

Marketo

Experience managing:

Multiple accounts

Large advertising budgets

Certifications in:

Google Ads

Meta Ads

Familiarity with:

Canva

Adobe Creative Suite

CRO tools

What Success Looks Like

Reduced cost per lead (CPL) and cost per acquisition (CPA).

Improved ROAS and campaign efficiency.

Consistent pipeline and lead growth.

Strong attribution accuracy and reporting clarity.

Scalable campaigns across multiple channels.

Fast testing and iteration cycles.

Key Metrics (KPIs)

Click-Through Rate (CTR)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate (CVR)

Lead and revenue growth

Budget efficiency

Why Join Us?

Full ownership of paid acquisition strategy and performance.

Opportunity to scale campaigns across multiple platforms.

High-impact, performance-driven marketing environment.

Strong focus on testing, experimentation, and measurable growth.

Career growth into:

Growth Marketing Lead

Head of Paid Media

Demand Generation Manager

VP of Growth

Interview Process

Application Review

Initial Interview

Technical Interview (Campaign & Strategy Deep Dive)

Final Interview with Leadership

Offer & Background Verification

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.