Head of Sales

Head of Sales, Benelux — Amsterdam

Are you a high-energy sales leader ready to build a world-class field culture and drive the e-mobility revolution?

Do you have experience in field sales where you are travelling across your region to meet customers?

Do you understand the priorities of SMB retail owners and built relationship across stores?

We are looking for a Head of Sales to take full ownership of the sales strategy across Benelux.

The successful Head of Sales will:

Own the Regional Sales Strategy: Define and execute a comprehensive sales strategy for the Dutch and Belgian markets.

Lead & Coach from the Field: Build and enable a high-performing team across the region, spending 60–80% of your time on the ground to develop a strong field-sales culture.

Optimise Team Performance: Track and improve key KPIs including portfolio growth, partner activity rates, and sales targets.

Improve Sales Operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks to manage a large portfolio of retail partners.

The Head of Sales has the following experience:

Field Sales Mastery: Extensive experience in field based sales, ideally within FMCG, retail, or SMB sectors where "time on the road" is essential.

Hands-on Leader: You have a proven track record of managing and coaching sales teams with an empathetic, lead-by-example style.

Builder Mindset: You thrive in a hyper growth environment, bringing immediate value through sales methodology, operational support, and a "can-do" attitude.

Mobility & Commitment: You are motivated by fieldwork and building relationships, comfortable spending 3–4 days per week traveling across Benelux.

Languages: Dutch level French and professional English are required. Proficiency in French / Flemish is a strong plus.

In return the successful Head of Sales will receive:

Strategic Autonomy: You are the owner of your territory; we provide the tools, but you build the strategy and set the priorities for your region.

Hyper-Growth Environment: Join a Series C global leader in the sustainable mobility sector during a critical expansion phase.

Equity scheme: High reward long term incentive, through an extremely generous equity scheme

Sustainability Impact: Directly contribute to the decarbonization of mobility by giving thousands of e-bikes a second life.

Ready to Shape the Future? If you are a coaching oriented leader with a passion for the field and a bias for action, apply in confidence today.