Field Marketing Manager - BR 163

Position Summary

The Field Brand Leader is responsible for executing the brand business strategy at field level, ensuring strong deployment of the business priorities across the assigned geography, with particular focus on new product launches and price strategy application . This role translates the macro strategy into local execution, adapting the 4Ps as needed to address regional market dynamics, customer needs, and competitive conditions.

The position plays a critical role in connecting strategy with marketplace execution through demand generation, customer engagement, promotional activities, third-party trials, and pricing implementation. The Field Brand Leader works closely with Sales, Agronomy, R&D, Communications, Business Intelligence, and customers to drive product adoption, strengthen market presence, and support commercial performance in the territory.

Key Responsibilities

Execute the brand business strategy at field level, ensuring strong alignment with business priorities and regional market needs.

Implement the business 4Ps strategy within the assigned geography, adapting it as needed to local market dynamics and customer requirements.

Drive execution with strong focus on new product launches and price strategy application .

Negotiate and manage third-party trials in the territory to support product validation, market positioning, and commercial readiness.

Coordinate all promotional activities in the assigned geography, including events, fairs, and field days, in close partnership with the Communications and Events team.

Interface directly with customers, dealers, consultants, and other market influencers to monitor product performance, market perception, and applied pricing effectiveness.

Guide all demand generation activities in the geography through the sales representatives, working closely with Sales Managers and Agronomy .

Support the successful introduction of new products in the region, under the broader business strategy and in close collaboration with R&D, Agronomy, Communications, and Sales .

Execute the company pricing strategy in the geography, acting as a regional price gatherer and working closely with Business Intelligence .

Provide market feedback and local intelligence to support pricing decisions, demand generation, and business execution.

Develop strong expertise in marketing tools and in regional market intelligence gathering, both feeding market insights back to the organization and applying them in the field.

Ensure consistent execution of brand priorities and customer-facing activities across the assigned geography, maximizing visibility, adoption, and commercial effectiveness.

Qualifications

Bachelor’s degree in Agronomy, Marketing, Business Administration , or related fields.

Strong experience in field marketing, agribusiness commercial execution, demand generation, or customer-facing roles .

Experience with product launches, field events, customer engagement, and market development.

Good understanding of pricing execution, local market dynamics, and agronomic product positioning.

Ability to work closely with Sales, Agronomy, R&D, Communications, and Business Intelligence teams.

Strong relationship-building and communication skills with customers, dealers, consultants, and internal stakeholders.

High mobility and field orientation.

English proficiency preferred.

Core Competencies

Field execution excellence

Demand generation

Customer and channel engagement

Product launch execution

Pricing implementation

Market intelligence

Cross-functional collaboration

Planning and coordination

Communication and influence

Results orientation

Executive Summary

The Field Brand Leader is responsible for executing the brand strategy in the field, ensuring effective implementation of the 4Ps within the assigned geography, with strong focus on new product launches , price strategy application , and demand generation . This role adapts business priorities to local market realities and drives direct engagement with customers, dealers, consultants, and regional stakeholders.

The position also leads promotional activities, coordinates third-party trials, supports product introductions, and provides relevant market intelligence to the organization. Success in this role is measured by the ability to deliver strong field execution, support product adoption, reinforce pricing discipline, and increase commercial effectiveness in the territory.