Marketing Manager

Job Description

WHAT YOU’LL DO

You will drive brand and customer growth by translating global strategies into local plans, leading impactful marketing execution, and ensuring strong business results through data‑driven decisions and effective investment.

Your key responsibilities include:

Lead and drive brand growth and development in the sales market, balancing global strategies with local insights

Build and protect the brand by setting and executing a strong customer, marketing and communications plan based on global plan but tailored for local relevance

Secure short- and long-term growth of customer base, sales and brand presence through a data-driven, omni-channel approach

Drive key marketing and customer activation KPIs such as NCA, traffic and conversion rate

Ensure local Loyalty activation are aligned with global directives and guidelines while driving operational efficiency and maximizing customer and business impact

Ensure effective allocation and follow-up of marketing investments in media, PR & comms., content production and customer engagement initiatives

Lead, coach and develop the marketing team, strengthening collaboration and ensuring delivery of world-class customer experiences

WHO YOU’LL WORK WITH

You will work very closely with Sales Market teams and collaborate with Global Marketing to ensure adoption of guidelines and best practices.

WHO YOU ARE

We are looking for people with...

Degree in Marketing, Comms., Business or related field

Minimum 8-10 years of leadership experience in marketing, sales or customer functions

A proven track record of delivering customer-centric results across brand, communications and media activities

Strong experience with omni-channel marketing approaches

And people who are...

Highly analytical, with proven skills in developing strategies and action plans

Strong leaders with stakeholder management skills and international exposure

Excellent communicators with the ability to engage teams

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).

H&M Incentive Program (HIP) – a global program rewarding long-term dedication.

Ticket Restaurant

Supplementary Health Coverage (provided by CCNL)

Optional private pension plan (provided by CCNL)

Anniversary gifts at H&M at 5, 10, 15 and 20 years of service

Christmas gift

Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally

Learning Studio: digital platform offering different courses to support you in your development

Access to GoFluent, a language learning platform for comprehensive language training catered to your professional needs

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

If you feel your experience, skills, and ambitions are a good match for this role, please apply by submitting your application through the career site by June 22.

This is a full-time, permanent role. This position is offered on a local contract and is based in Milan - Via Turati 9.

Take the next step in your career together with us. The journey starts here.

ADDITIONAL INFORMATION

Compensation: The gross annual salary range for this role is between €72.225 and €96.300.

The final placement within the range depends on experience, the scope of the role, and internal pay equity.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.