Business Analyst

Job Description:

Business Analyst – Campaign Measurement & Marketing Technology

Location: Pune / Bangalore / Hybrid

Experience: 6–12 years

Reporting to: Senior Manager / Vice President

Role

As a Business Analyst within dentsu Global Services, you will act as a bridge between engineering teams and product owners (clients). The role focuses on campaign measurement, data integration, and platform automation, with a strong emphasis on API analysis (e.g. Meta Marketing API, Google Ads API), campaign measurement, product feed optimization to enable AI powered, scalable, data-driven decision‑making for global clients.

Core Skills & Competencies

Digital Marketing & Measurement

Strong understanding of digital marketing platforms

Strong understanding of:

Paid media metrics (CTR, CPC, CPA, ROAS, conversion value)

Funnel-based and outcome-driven measurement

Attribution models (last click, data-driven, MTA)

Knowledge of product feed optimization, Google Merchant Center feeds and Meta product catalogs

Marketing APIs & Data

Working knowledge of (including but not limited to): Meta Marketing API, Google Ads API

Ability to interpret API documentation and translate business needs into API requirements

Validate API outputs and troubleshoot discrepancies

Familiarity with JSON, REST concepts, and data refresh schedules (conceptual—not developer-level coding).

Business Analysis & Documentation

Strong skills in:

Requirement elicitation

Functional documentation

Process mapping

Comfortable working in Agile / hybrid delivery models

Stakeholder and Delivery Management

Gather, document, and prioritize requirements from Client stakeholders

Create and maintain BRDs, FRDs, process flows, and other relevant documentation.

Own and oversee development of measurement frameworks/dashboards/applications

Support global and regional rollout of measurement solutions and best practices

Act as a primary liaison between engineering teams, internal stakeholders and external stakeholders (clients, partners) for requirement clarification, solution alignment, and delivery updates.

Drive regular communication cadences (status calls, progress updates, documentation) to ensure transparency across stakeholders in different time zones and geographies.

Proactively identify, communicate, and help resolve delivery blockers, including data gaps, dependency misalignment, tooling limitations, or resource constraints.

Navigate ambiguous problem statements and evolving requirements by structuring discussions, proposing solution options, and driving decisions to closure.

Coordinate with delivery and team leads to manage bandwidth, planned leaves, and short‑term resource crunches, ensuring commitments and timelines are met without impacting delivery quality.

Escalate risks and issues early with clear impact assessment, mitigation options, and recommended next steps.

Support seamless handoffs across regions and time zones to maintain continuity of execution

Comfortable operating in high‑ambiguity environments with limited information, proactively shaping requirements, managing risks, and ensuring momentum despite uncertainty and constraints.

Agile Methodology

Experience of leading delivery methodologies (e.g. Scrum ceremonies, Kanban etc)

Tracking work items (e.g. Jira)

Delivering product increments, addressing user feedback

Nice-to-Have Skills

Exposure to:

Google Analytics 4

Conversion APIs (Meta CAPI, Google Enhanced Conversions)

Tag management systems (GTM)

Experience in global or multi-market delivery environments.

Familiarity with AI assisted development and AI tools (like Github Copilot, Claude, ChatGPT, Gemini)

Behavioral Competencies

Excellent Communication Skills (English)

Quick Learning Abilities

Team Player

Strong analytical and problem-solving mindset

Ability to communicate complex technical concepts to non-technical stakeholders.

Proactive, detail-oriented, and outcome-focused.

Comfortable working across time zones and cross-functional teams

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent