Copywriter

Content & Copywriter (German Speaking)

Salary: £40,000 - £50,000

Location: UK or Germany

Contract Type: Full-time, Permanent

Working Pattern: Remote OR Surrey if Local

Reporting To: Senior Marketing Manager in Germany

We are looking for a talented German-speaking Content & Copywriter to support the growth of our brand in the German market. This is an exciting opportunity for a creative and detail-oriented content professional who can create engaging, culturally relevant content that resonates with German audiences.

Working closely with marketing, e-commerce and product teams, you will be responsible for creating, adapting and optimising content across multiple channels. This role goes beyond translation, requiring a strong understanding of German consumer behaviour, local market nuances and search trends.

Key Responsibilities

Create and localise content for websites, landing pages, product descriptions, blogs and email campaigns.

Write compelling copy for social media, digital advertising, brochures, presentations and sales materials.

Conduct keyword research and optimise content for German search behaviour and SEO performance.

Support SEO and PPC initiatives through localisation of keywords, search terms and campaign messaging.

Proofread, edit and quality-check content produced by agencies and third-party suppliers.

Ensure consistency of brand tone, messaging and terminology across all German marketing communications.

Research market trends, competitor activity and consumer insights to inform content strategy.

Collaborate with internal stakeholders and external partners to support marketing campaigns, product launches and business objectives.

About You

Fluent in both German and English, with exceptional written communication skills in both languages.

Previous experience in copywriting, content marketing, localisation, translation or a similar role.

Strong understanding of SEO principles, keyword research and content optimisation best practices.

Ability to adapt messaging for German audiences while maintaining brand consistency.

Excellent attention to detail, proofreading and editing skills.

Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.

Proactive, collaborative and comfortable working within a fast-paced environment.

Willing to travel occasionally to the UK for team meetings, planning sessions and key business events (if based in Germany).

Apply today to grow your career with a forward-thinking employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates