Marketing Manager — Defense Tech h/F

About Alta Ares

Alta Ares is a deeptech startup founded in 2024, building real-time AI for defense operations — ISR, C-UAS, and autonomous systems. Our clients are NATO-aligned militaries and defence institutions, with regular deployments during live exercises and operational demonstrations. We raised €2M seed in May 2025, 50M in June 2026, and are expanding fast.

Our product suite includes:

Real-time AI ISR module deployable on drones and tactical platforms

Counter-UAS solution enabling autonomous drone takeover in GNSS-denied environments

Full-stack MLOps platform for training & deploying military-grade AI models

Data fusion and trajectory prediction

Role & Mission

As Marketing Manager, you will be Alta Ares' first dedicated marketing hire — owning the full marketing function from brand positioning to lead generation. You will work hand-in-hand with the Sales and Engineering teams to build awareness in the defence ecosystem, generate qualified pipeline, and establish Alta Ares as a credible, category-defining voice in AI-enabled defence.

This is a high-ownership, builder role: you will set up the foundations, own execution, and iterate fast.

1. Brand & Thought Leadership

Define and maintain Alta Ares' brand identity, tone of voice, and messaging across all channels

Position Alta Ares as a trusted authority in defence AI, C-UAS, and ISR through targeted content and executive visibility

Coordinate CEO and leadership visibility: LinkedIn presence, interviews, speaking slots at key defence forums

Develop customer-facing narratives that translate technical capabilities into operational value for military audiences

2. Content & Social Media

Own the editorial calendar and produce high-quality content: articles, white papers, case studies, product sheets, and presentations

Manage Alta Ares' LinkedIn and other relevant channels — growing a defence-focused audience

Produce post-event content, field reports, and demo recaps to amplify field activities

Collaborate with Engineering and Product to create technically accurate, credible content

3. Events & Exhibitions

Own the full events roadmap: planning, logistics, materials, and on-site coordination

Manage Alta Ares' presence at major defence exhibitions (Eurosatory, DSEI, MSPO, DVD, Milipol, etc.)

Coordinate demo setups, booth design, briefing materials, and stakeholder meetings in collaboration with the Sales team

Track and report on event ROI and pipeline generated

4. Demand Generation & Lead Gen

Build and run outbound and inbound marketing campaigns targeting European MODs, NATO bodies, and defence primes

Develop and manage the marketing funnel: from awareness to qualified lead handoff to Sales

Own email marketing, newsletters, and targeted outreach campaigns

Track KPIs (MQLs, CPL, pipeline contribution) and iterate based on data

Candidate Profile

Experience

3–5 years of experience in B2B marketing, ideally in defence, deeptech, dual-use, or aerospace

Demonstrated ability to build and execute a marketing strategy in a fast-moving environment

Experience managing events and trade shows end-to-end

Strong content production skills — comfortable writing for technical and institutional audiences

Familiarity with defence procurement culture, military users, or institutional stakeholders is a strong plus

Experience in a startup or scale-up is a significant advantage

Skills & Qualities

Excellent written English (French is a plus)

Strong project management skills — autonomous, rigorous, and able to juggle multiple priorities

Creative with a data-driven mindset: you measure what you build

Comfortable operating in a lean, high-velocity environment with limited resources

High discretion and understanding of the sensitivity of the defence sector

Entrepreneurial spirit: you build from scratch, own your work, and move fast