Area General Manager
About the role
Multisite General Manager (Multisite – Sales & Operations)
Location: Amsterdam or Rotterdam
Salary: Around €120,000 gross per annum + bonus
A leading multisite, customer-facing services business is seeking a Regional General Manager to take full ownership of a regional portfolio across the Netherlands. This role carries end-to-end accountability for commercial growth, operational performance, customer experience, and financial results.
The position combines strong outbound sales leadership with hands-on operational management. Approximately half of the role is commercially focused, driving new business acquisition and field sales performance, while maintaining close oversight of service delivery, team execution, and customer retention across multiple locations.
This role requires a leader who is highly visible in the field, capable of driving performance from day one, and comfortable operating in environments with fast sales cycles alongside more complex commercial agreements.
Key Responsibilities
Commercial & Sales Leadership
Drive regional revenue growth through hands-on business development and outbound sales leadership.
Lead and develop field-based sales leaders, ensuring strong pipeline management and target accountability.
Close fast-cycle transactions and oversee larger, more complex deals.
Maintain consistent sales momentum through active forecasting, reviews, and client engagement.
Operations & Customer Experience
Oversee multisite operations, ensuring service quality, standards, and execution.
Balance commercial objectives with operational delivery to support customer satisfaction and retention.
Maintain a strong on-site presence to drive performance and customer engagement.
Financial & P&L Ownership
Hold full accountability for regional P&L, including revenue, costs, and profitability.
Translate commercial strategy into measurable financial results in alignment with country leadership.
People Leadership
Build, coach, and retain high-performing, cross-functional teams.
Create a performance-driven culture with clear goals, accountability, and continuous development.
Experience & Profile
10–15 years of senior leadership experience in multisite, customer-facing businesses.
Strong background combining hard sales leadership and operational management.
Proven success in fast transactional sales environments, with exposure to complex deal structures.
Demonstrated experience owning and managing P&L responsibility.
Experience in sectors such as hospitality, hotels, travel, car rental, gyms, staffing, or service-based multisite operations preferred.
Fluent Dutch is mandatory; strong English required.
Experience working closely with country or regional leadership teams.
Key Competencies
Highly commercial, results-driven mindset
Strong field leadership and on-site presence
Ability to balance sales intensity with operational discipline
Confident decision-maker with strong accountability standards
Excellent stakeholder management and communication skills
Adaptable leader able to develop teams and scale performance
Multisite General Manager (Multisite – Sales & Operations)
Location: Amsterdam or Rotterdam
Salary: Around €120,000 gross per annum + bonus
If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com
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