Portfolio Development Lead

Why this role matters

In this role, you will have the opportunity to define and drive the portfolio strategy across NN Spain’s customer base, identifying growth, retention and cross-sell opportunities that create measurable business value. You will work at the intersection of customer insight, segmentation and commercial action design to turn strategy into initiatives with real impact.

This is a role with high visibility and transversal influence, working across Marketing, Product, Data, Call Center and Commercial teams. Success depends on your ability to align stakeholders, prioritize opportunities and ensure execution in an environment where collaboration and influence are essential.

Why NN Spain

NN Spain combines the strength of a leading insurance and financial services company with a collaborative and forward-looking culture. You will join an organization that values customer centricity, data-informed decision making and sustainable growth, with room to contribute strategically and grow professionally.

What this position offers

Direct impact on growth and retention

You will shape initiatives that influence portfolio value, customer lifetime value and commercial performance across the business.

Cross-functional exposure

You will collaborate with multiple areas including Marketing, Product, Data, Call Center and the Commercial Network, gaining broad visibility of the business and how decisions translate into action.

Strategic and analytical challenge

You will combine customer insight, segmentation, prioritization and performance monitoring to define actions that improve both business outcomes and customer relevance.

Opportunity to influence without formal authority

This role is ideal for someone who enjoys working in transversal environments, driving alignment and making things happen through strong stakeholder management.

Stable environment with career progression

NN supports long-term development, with potential progression toward roles such as Customer Value Manager, Portfolio Lead or Head of Customer Value.

Typical questions and clear answers

“Is this role mainly strategic or operational?” It combines both. You will define portfolio priorities and also work closely with other teams to make sure initiatives are executed effectively.

“Will I manage a team?” No direct people management is expected, but you will coordinate cross-functional work and influence multiple stakeholders.

“Is insurance experience required?” It is valuable, but not essential. Strong analytical thinking, commercial awareness and experience in portfolio, marketing or strategy-related roles are the key foundations for success.

What will help you succeed in this role

Experience in marketing, strategy or portfolio-related roles (typically 5–8 years), with a proven ability to identify commercial opportunities and translate analysis into action.

Educational background in Business, Economics, Engineering or similar: this helps you connect customer needs, business objectives and execution frameworks in a structured way.

Strong analytical and segmentation skills: you are comfortable working with customer data, defining priorities and identifying growth, retention and cross-sell opportunities.

Ability to lead cross-functional initiatives without direct authority, aligning stakeholders around shared priorities and outcomes.

Commercial awareness and customer focus: you understand how to balance business goals, customer relevance and operational feasibility.

Experience in analytics, BI, CRM or digital marketing is a plus, especially when designing or evolving commercial action frameworks.

Excellent communication skills and ability to work in a team.

Fluent in English, as working in an international environment will be required.

Mission of the role

Your mission is to define and drive the portfolio strategy across the customer base, focusing on growth and retention by leveraging segmentation, customer insights and commercial action frameworks, in order to maximize customer value and improve business performance.

Key responsibilities

Analyze the customer base to identify growth, retention and cross-sell opportunities, defining strategic initiatives and priority segments to maximize portfolio value.

Design and evolve commercial action frameworks, including segmentation, triggers and prioritization logic, to ensure relevance and alignment with customer needs and business objectives.

Drive retention initiatives by identifying key churn drivers and defining actions and pilots that improve persistency and customer lifetime value.

Coordinate cross-functional execution with Marketing, Product, Data, Call Center and Commercial teams, ensuring alignment, delivery and effective management of dependencies.

Define and monitor performance KPIs such as conversion, APE, retention and lead quality, supporting continuous improvement and decision making.

Act as an interface with the commercial network, incorporating feedback from agents and adapting portfolio initiatives to business reality.

Support strategic planning processes, including roadmap definition and business cases, to ensure alignment between portfolio actions and broader business priorities.

Interested in shaping portfolio value at NN?

If you are motivated by combining strategy, customer insight and commercial impact, and you enjoy working across teams to turn opportunities into results, this role offers a strong platform to grow and contribute at NN Spain.

In Nationale-Nederlanden we are committed with diversity. We are proud to be an inclusive organization and we offer equal opportunities, regardless of race, cultural background, gender, gender identity, religion, national origin, age, disability, marital status, and sexual orientation. One of our core values is taking care of our employees so they can give their best within a respectful environment.