Digital and Brand Marketing Manager
Skills
About the role
About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Surrounded by the capital’s greenery and most coveted shopping streets, Four Seasons Hotel London at Park Lane seamlessly balances award-winning design with the city’s high notes. Take in views of Hyde Park from sun-drenched rooms and our rooftop spa, enjoy a leisurely meal on our one-of-a-kind al fresco terrace, then stroll to explore London’s famous sights.
Digital and Brand Marketing Manager
Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire
At Four Seasons, our brand is built on care, precision, and thoughtful storytelling. Digital channels play a vital role in how our guests discover, engage with, and return to our hotels.
We are seeking an experienced Digital and Brand Marketing Manager to lead digital performance and brand consistency across Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire. This is a senior, hands‑on role for an intuitive and commercially minded marketer who understands luxury, values detail, and can translate brand into performance.
The role
The Digital and Brand Marketing Manager will manage the day‑to‑day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties.
This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on‑property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes.
This role requires someone hands‑on, comfortable being close to platforms, data, and content.
What You Will Do
Digital and performance marketing
Own day‑to‑day management of websites, email marketing, and key digital platforms
Ensure websites are consistently updated, aligned with brand standards, and optimised for performance
Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
Analyse performance data and translate insights into clear recommendations and actions
Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimised
Brand and visual stewardship
Act as a brand guardian, ensuring visual consistency across digital touchpoints
Confidently assess and apply luxury visual standards, assets, and tone of voice
Manage and maintain branded assets and templates
Use design tools such as Canva confidently to support day‑to‑day needs, adaptations, and content delivery
CRM and platforms
Support CRM, email, and guest communication platforms
Understand how digital channels support guest journeys, loyalty, and conversion
Stakeholder and cross‑property working
Work across both Park Lane and Hampshire, balancing brand consistency with local character
Collaborate with senior hotel leadership on campaigns, performance, and priorities
Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward
What We Are Looking For
At least five years’ experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
Strong hands‑on experience managing websites, email marketing, and digital platforms
High level of comfort with data, reporting, and performance analysis
Strong commercial mindset with an understanding of how digital drives revenue and brand value
Confident visual judgement and brand intuition suitable for a luxury environment
Experience working with agencies while retaining ownership and clarity internally
Naturally curious, intelligent, and problem‑solving oriented
Able to work independently, take initiative, and think for yourself
Open, adaptable, and genuinely interested in Four Seasons as a brand and culture
What We Offer
At Four Seasons Hotel London at Park Lane, we support passionate people who want to grow, lead and build long term careers within a world class luxury brand.
Competitive remuneration package offered, aligned with role scope.
Excellent training and clearly defined career development pathways
Strong internal progression opportunities across London and the global Four Seasons portfolio
Holiday entitlement increasing with service up to 33 days
Company Sick Pay, increasing with service
Life insurance while on duty
Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties
50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests
Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day
Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep.
Bupa Dental Cover or Bupa Cash Plan
Enhanced maternity and paternity pay
Uniform with complimentary professional dry cleaning from day one
Season Ticket Loan and Cycle to Work scheme available
Access to Stream for greater pay flexibility and discounts
Employee recognition programmes including monthly awards and events
Annual themed team events plus regular social, charitable and sporting activities
Why join us?
This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long‑term thinking, and people who care deeply about craft, detail, and guest experience.
You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture.
If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you.
We look forward to receiving your application.
Questions about this role
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