Manager, B2B Marketing (Bangkok-based, relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Opportunity

The B2B event marketing team is looking for a strategic and results-driven Marketing Manager to own and scale this channel - events are strategic levers for growth, activation, and relationship building.

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution, shaping how events drive measurable business impact at scale, it lies in strategic planning, stakeholder orchestration, and building scalable frameworks that elevate events into a measurable business growth engine.

We are looking for someone who thrives in ambiguity, builds clarity through frameworks, and can lead complex cross-functional initiatives with discipline and influence, can earn strong stakeholder trust and executive confidence.

Traditional event production experience is not a prerequisite. A background in consulting, strategy, PMO, is highly valued and encouraged to apply.

As a key player in the marketing and sales ecosystem, you will work closely with regional sales teams and business development teams to ensure that events align with business priorities, enable and support business objectives, and contribute directly to revenue goals. You’ll be responsible for end-to-end event management.

Key Responsibilities

Event Strategy & Business Integration

Translate commercial priorities into event strategies with clear business cases

Develop annual roadmaps aligned to growth objectives

Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)

Create scalable playbooks and operating models

Cross-Functional Leadership

Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership

Align diverse stakeholders with competing priorities

Drive structured working sessions and executive updates

Influence without direct authority in a matrix organization

Program & Project Governance

Lead large, multi-workstream initiatives end-to-end

Build detailed project plans with risk mitigation and milestone tracking

Establish governance cadence and reporting mechanisms

Ensure disciplined execution across markets and teams

Performance Measurement & Optimization

Build measurement frameworks and post-event impact analysis

Identify key performance levers and iterate based on data

Develop dashboards to track ROI and business outcomes

Introduce test-and-learn approaches to improve effectiveness

Requirements

We are intentionally looking beyond traditional event planners. You may come from:

Management consulting

Strategy or business transformation teams

PMO or complex program leadership roles

Business operations in high-growth environments

You likely demonstrate:

Structured Problem-Solving

Ability to turn ambiguity into clear frameworks and action plans

Strong analytical thinking and commercial acumen

Stakeholder Mastery

Experience working with senior leadership

Comfortable navigating high-visibility, high-complexity environments

Strong influence skills without relying on hierarchy

Execution Excellence

Exceptional project management discipline

Ability to manage multiple concurrent initiatives

Strong attention to detail without losing strategic altitude

Business Orientation

Understands P&L drivers and growth mechanics

Makes data-informed decisions

Focused on impact, not activity

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We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.