Senior Marketing Manager, Manifest Europe

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

About Manifest Europe

Building on the success of Manifest in Las Vegas, Manifest Europe will bring together the full supply chain and logistics ecosystem, including shippers, freight forwarders, 3PLs, carriers, ports and terminals, technology providers, startups, and investors. The event is designed to create a high-quality platform for connection, collaboration, and commercial growth.

Manifest Europe has already secured strong early momentum, with DHL confirmed as Presenting Sponsor alongside more than 120 Launch Partners across sponsor companies, investors, shippers, and media partners – demonstrating clear market demand for a dedicated European platform.

Europe sits at the intersection of global trade, regulation, sustainability, and rapid innovation, creating a clear need for a high-quality, curated meeting place for the industry.

Why we’re hiring

As Manifest launches into Europe in 2027, it is all set to be a fantastic launch with lots of exciting plans and so we are looking for a smart, ambitious, high-energy marketing lead to help launch one of Europe’s fastest-growing events

About the Role

This is a rare opportunity to be the marketing lead for Manifest Europe, one of the most exciting new event launches in Europe.

As Senior Marketing Manager, you will be responsible for building and executing the full go-to-market campaign for Manifest Europe across all channels. This is a hands-on, highly commercial role where success will be measured by your ability to build the brand, generate demand, grow the audience and directly support revenue growth.

This is an individual contributor role during the launch phase. We are looking for someone who enjoys rolling up their sleeves, operating at pace and building from the ground up. Following the inaugural edition, there will be an opportunity to build and scale the marketing team as the event grows.

You will work closely with the President of Manifest Europe, ensuring marketing is tightly aligned to commercial goals, audience growth and pipeline generation.

Key Responsibilities

1. SPEX Marketing and Demand Generation

Build and execute a full-funnel marketing strategy to drive qualified leads for sponsorship and exhibition sales

Define target ICPs, with the President of Manifest Europe, and ensure marketing is focused on high-value commercial prospects

Develop campaigns that move prospects from awareness through to sales-ready opportunities

Create and optimise sales enablement assets to support conversion

2. Paid Delegate Acquisition

Own and deliver the paid delegate campaign strategy

Build high-quality attendee audiences across key European markets

Develop positioning and conversion strategies to maximise both delegate attendance and delegate revenue

Continuously optimise funnel performance from acquisition through to conversion

3. Hosted Buyer Programme (Shippers Focus)

Develop targeted campaigns and outreach strategies to secure high-value attendees

Work closely with event leadership and the buyer recruitment team to ensure strong buyer quality and attendance from the spex customer's target ICP

4. Channel and Campaign Execution

Own and manage all marketing channels, including:

Paid media (LinkedIn, Google, programmatic)

Email marketing and CRM

Content marketing

Partnerships and media partnerships

Field marketing and industry events

Identify and activate new channels and growth opportunities

5. Agency management & performance

Own marketing agencies: briefing and performance management

Manage agency budgets and ensure maximum ROI

Hold agencies accountable to agreed KPIs and delivery targets

Ensure weekly dashboards and metrics are updated and shared with President, Manifest Europe

6. Partnerships and Ecosystem Marketing

Develop strategic partnerships with:

Media partners

Industry associations

Ports, logistics groups and trade bodies

Work with the Manifest Vegas marketing team on some of the media partners who cover both the US and the European events

Find and leverage new partnerships to reach and credibility in key markets

7. Data, Performance and Optimisation

Build and manage a data-driven marketing engine

Track performance across all funnel stages

Continuously optimise campaigns based on performance insights

Build and grow a high-quality database aligned to target ICPs

8. Cross-Functional Collaboration

Work closely with:

Sales to align on pipeline and conversion

Content to ensure strong market-facing messaging

Ops to deliver the attendee and partner experience

What We’re Looking For

Experience

Proven experience in a B2B marketing role, with responsibility for pipeline generation and commercial outcomes

Strong track record in demand generation and pipeline creation

Experience marketing events, media, or high-value B2B products

Experience running SPEX marketing campaigns preferred

Experience delivering paid delegate or audience acquisition campaigns

Strong understanding of full-funnel marketing and conversion optimisation

Experience launching new products, events, brands or business initiatives is highly desirable.

Experience working closely with sales teams to drive revenue outcomes

Skills and Attributes

Highly commercial and performance-driven

Strong understanding of B2B marketing funnels and lead generation

Data-driven with strong analytical capability

Experience managing multi-channel campaigns

Strong stakeholder management skills

Ability to operate in a launch and high-growth environment

Strong project management and execution skills

The Ideal Candidate

A collaborative team player

Entrepreneurial and proactive, able to spot and act on opportunities

Commercially sharp and thoughtful, bringing new ideas to market

Creative and comfortable approaching challenges from new angles

Resilient, driven and highly accountable

Curious and continuously learning

Market-aware and able to identify trends that drive growth

Focused on delivering measurable, commercial impact

Why Join

Be part of launching one of Europe’s most ambitious B2B events

Work on a globally recognised and fast-growing brand

High-impact role with direct influence on growth and success

Entrepreneurial, fast-moving environment

Opportunity to build relationships with global industry leaders