Manager, Culture Marketing

The Manager, Culture Marketing will help MLB show up in culture in ways that feel relevant, credible, and current. This role will support the development and execution of integrated culture marketing initiatives across key passion areas including food, fashion, music, and film.

The right candidate is deeply plugged into culture and understands what is resonating with audiences and communities right now. They bring sharp instincts, strong taste, and the ability to turn cultural awareness into marketing ideas, partnerships, content opportunities, and activations that help grow the game.

This role is for a culture marketer who can help MLB build more meaningful connections with growth audiences and move work effectively from concept to execution.

What We’re Looking For

Someone with real cultural curiosity and awareness, especially across food, fashion, music, film, and broader lifestyle trends

Someone who is genuinely plugged into talent, creators, culture trends, and the broader cultural landscape, not just familiar with the language around it

Strong instincts and sound judgment on what feels relevant, current, and right for MLB’s brand

Experience helping bring culture-led marketing ideas to life across campaign development, content, social / digital extensions, partnerships, activations, and live experiences

Comfortable contributing to creative development and helping shape ideas, while also supporting strong execution

Intelligent, humble, collaborative, and easy to work with

Hard-working, dependable, and willing to put in the work to bring ideas to life

Interest in baseball and growing the game

Someone who sees the opportunity to bring a brand like MLB into culture in a genuine way while connecting with new audiences

Able to work effectively in a large, cross-functional organization

Responsibilities

Help develop and manage culture marketing initiatives from development through execution, with a focus on making MLB more relevant to growth audiences and deepening connection with the game

Contribute to integrated ideas, briefs, and programs across content, partnerships, activations, and experiences

Bring a strong point of view on what is culturally relevant and emerging in the marketplace, while surfacing trends, references, and inspiration that help MLB show up in authentic, meaningful ways

Work cross-functionally with teams across Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life

Support reporting, recaps, and key learnings to help the team understand what is resonating now and where there is opportunity to build over time

Education And Experience

4–6 years of relevant experience in culture marketing, integrated marketing, brand partnerships, experiential, entertainment marketing, creator or influencer marketing, or related fields

Experience working in sports, entertainment, media, consumer brands, agencies, or other culturally relevant organizations

Experience developing and executing integrated marketing programs across content, social, digital, events, partnerships, and talent-led activations

Strong understanding of how brands participate in culture in ways that feel authentic, impactful, and relevant to audiences

Strong written and verbal communication skills, including presentation and deck development

Strong organizational and project management skills, with the ability to manage multiple priorities in a cross-functional environment

Salary Range: $80,000 - $110,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits

Competitive Benefits Package

Company Contributed 401K Plan

Paid Time Off and Holidays

Paid Parental Leave

Access to Free Tickets to Baseball Games & MLB.TV

Discounts at MLB Store | MLBShop.com

Employee Assistance Programs (EAP)

Onsite/Online Training & Development Programs

Tuition Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

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Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.

Are you ready to Step Up to the Plate? Apply below!