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Free People Store Manager

Free People

USonsite$72k-$74k/yrPosted Jun 5, 2026

About the role

Location:

This position is located at 1531 Pacific Ave, Santa Cruz, California, 95060 United States Role Summary:

The Store Manager will lead and drive sales by taking an Omni channel approach to the retail experience. Their goal is to deliver an environment that is engaging and inspiring to the customer while shaping a strong store culture.

Role Responsibilities:

Brand Experience

Acts as a brand representative reflective of the company values; partners with the leadership team on the creation of an engaging visual experience that appeals to the FP customer

Advocates for technology usage and trains the team to transact in the moment to deliver a seamless Omni-channel retail experience; ensures merchandising and display presentations create a compelling atmosphere

Cultivates an environment of genuine customer connection and encourages the team to build lasting relationships through personalized service, product recommendations, and connecting with the customer in an authentic way

Leadership + Team Management

Continuously talent plan to build a strong internal bench, maintain a network of great candidates, hire exceptional people, and create personalized succession paths; facilitates thoughtful onboarding for all new hires to drive a strong brand, customer and store connection

Participates as the manager-on-duty by driving engagement in each zone through communication, adaptability, and fostering a collaborative selling environment; exhibits strong decision-making and multi-tasking capabilities

Prioritizes employee development to ensure team expertise on product fit and styling to inform and inspire the customer; provides employees with timely and specific feedback to create a culture of action and accountability

Visual + Business Operations

Oversees and contributes to upholding daily operating procedures; responsible for staff scheduling and payroll management

Collaborates with key partners to lead timely and effective execution of visual priorities for the store; interprets Home Office visual direction to impact store’s structure, display, merchandising, and outfitting

Utilizes company tools to analyze business opportunities within product placement, outfitting, and stock levels; takes initiative to network with local community to have a pulse on fitness and wellness trends for event ideas to drive community connection and sales

Adheres to store’s safety standards, inventory accuracy, reduction of product loss, and upholds all company policy and procedures to support the profitability of the store

Communication + Relationships

Leads with an inclusive and people-first philosophy; engages employees at all levels to encourage open dialogue, reinforce follow through, and ensure that the store team is heard and supported

Fosters a culture of communication and teamwork to ensure a balance between customer service, operational tasks, and visual needs; stays current and responds to interoffice communication while ensuring important company information reaches all levels of the team

Embraces a culture of development by protecting time with direct reports; proactive in setting goals and delivering feedback for team's personal growth

Provides store and departmental insight related to the customer experience and communicates feedback to District Manager and Home Office partners; participates within company and district forums through sharing store specific scenarios and ideas

Role Qualifications:

Love for the FP brand

2+ years store leadership experience

Proven record of hiring and developing great talent

Strong understanding of merchant process and ways it impacts the business

Experience in coaching and conflict resolution

Ability to work flexible hours to meet the needs of the store including nights, weekends, and holidays

The Perks:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit https://www.urbn.com/work-with-us/stores

Pay Range: USD $72,000.00 - USD $74,000.00 /Yr.

Compensation

This Retail role pays $72k-$74k/yr. Within typical range for retail roles in United States.

Questions about this role

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