Vice President Marketing

We are working with a fantastic client that is looking for a Vice President of Marketing inside of the world of Alternative investment management. This is a dynamic high growth opportunity, with the ability to take ownership of building the marketing strategy.

Key Responsibilities

Social Media Management (LinkedIn Focus)

Develop and execute a comprehensive LinkedIn strategy to grow follower base, engagement, and brand authority among institutional investors and industry professionals.

Create, schedule, and publish LinkedIn content including thought leadership posts, firm updates, market commentary, employee spotlights, and multimedia assets.

Monitor analytics and report on KPIs (impressions, engagement rate, follower growth, click-through) with data-driven recommendations for optimization.

Manage executive social presence by advising leadership on LinkedIn best practices.

Stay current on LinkedIn algorithm updates, features, and industry social media trends.

Content Marketing

Produce high-quality written content including white papers, blog posts, newsletters, case studies, investment commentaries, and pitch deck narratives.

Collaborate with investment professionals to translate complex strategies and market insights into compelling, accessible content for target audiences.

Maintain an editorial calendar and ensure consistent brand voice and messaging across all channels.

Manage relationships with external writers, designers, and creative agencies as needed.

Oversee website content updates and SEO optimization efforts.

Events & Conferences

Research, evaluate, and recommend industry conferences, forums, and sponsorship opportunities aligned with firm objectives and target audience.

Manage end-to-end event logistics for sponsored events, speaking engagements, and proprietary firm-hosted events (roundtables, investor dinners, webinars).

Develop event collateral, talking points, and follow-up strategies to maximize ROI.

Coordinate with sales and investor relations to ensure seamless pre-event outreach and post-event follow-up.

Track event performance metrics and maintain a database of industry conferences and networking opportunities.

Press & Media Outreach

Assist with press outreach efforts including drafting press releases, media pitches, and firm announcements for trade and financial publications.

Identify and cultivate relationships with journalists, editors, and media contacts covering alternative investments and financial services.

Coordinate media opportunities for firm leadership including interviews, bylined articles, and expert commentary placements.

Monitor media coverage and industry news to identify timely PR opportunities and manage the firm’s media presence.

Qualifications

Required

Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field.

4–7 years of marketing experience, with a strong preference for candidates with backgrounds in alternative investments, asset management, or financial services.

Demonstrated expertise in LinkedIn strategy and social media management with measurable results.

Excellent writing and editing skills with the ability to convey complex financial topics clearly and persuasively.

Experience planning, coordinating, and executing events and conference sponsorships.

Proficiency with marketing tools such as HubSpot, Hootsuite, Canva, Google Analytics, or comparable platforms, as well as familiarity with AI-powered marketing and content tools.

Strong project management skills with the ability to manage multiple priorities simultaneously.

Preferred

Experience marketing to institutional investors, family offices, or high-net-worth individuals.

Familiarity with compliance and regulatory considerations in financial services marketing (e.g., SEC marketing rule).

Knowledge of CRM platforms (Salesforce, DealCloud, or similar).

Experience with marketing automation, email campaigns, and lead nurturing workflows.

Experience with press outreach, media relations, or public relations in a financial services context.

Compensation

The base salary range for this position is $110,000–$135,000 per year, commensurate with experience. Actual compensation will depend on qualifications, experience, and skillset.