Head of Marketing (Luxury Real Estate)
Skills
About the role
Job description
Head of Marketing (Luxury Real Estate)
Role Overview
We are seeking a visionary, high-caliber Head of Marketing to lead our marketing, branding, and lead-generation strategies for our portfolio of high-end, luxury residential projects.
This is a pivotal leadership role requiring a seasoned professional who excels at premium product positioning, possesses a proven track record of orchestrating high-impact project launches, and is deeply hands-on with high-velocity lead generation. You will be responsible for defining our brand narrative, commanding market share, and building robust, data-driven pipelines that convert high-net-worth individuals (HNIs) and ultra-HNIs into buyers.
Key Parameters
Overall Experience: 15+ years of core marketing experience.
Domain Expertise: Minimum 812 years specifically within Real Estate Branding, Marketing, and Lead Generation.
Niche Focus: Proven experience handling high-end / luxury / premium residential projects.
Location: [Chennai, India]
Core Responsibilities
1. Strategic Product Positioning & Brand Management
Market Leadership: Define and execute the end-to-end positioning strategy for premium real estate assets, ensuring the brand stands out in a crowded luxury market.
Consumer Insights: Conduct deep market research and competitor analysis to map out customer personas for high-end buyers and tailor micro-targeted messaging.
Agency & Stakeholder Management: Direct creative, PR, media buying, and digital agencies to deliver world-class collateral, visual assets, and experiential marketing campaigns.
2. End-to-End Project Launches
Launch Strategy: Architect and execute comprehensive "Go-to-Market" (GTM) strategies for new project launches, ensuring maximum market buzz and velocity.
Experiential Marketing: Oversee the conceptualization of premium launch events, experience centers, and site-visit journeys that reflect a luxury lifestyle.
Collateral Excellence: Ensure flawless production of high-end brochures, walk-through videos, website experiences, and physical marketing assets.
3. High-Performance Lead Generation (ROI-Driven)
Performance Marketing: Design and optimize multi-channel digital lead generation campaigns (Google, Meta, LinkedIn, programmatic advertising) specifically optimized for premium demographics.
Funnel Optimization: Establish and monitor clear performance metrics (CPL, CAC, lead-to-booking ratios) to continuously improve marketing ROI.
HNI & NRI Targeting: Deploy highly targeted offline and online campaigns tailored to High-Net-Worth Individuals (HNIs) and Non-Resident Indian (NRI) audiences.
Sales Enablement: Work in tight alignment with the Sales and Customer Relationship Management (CRM) teams to ensure seamless lead routing, quality scoring, and timely nurture cycles.
Required Qualifications & Skillsets
Experience & Track Record:
15+ years of overall marketing experience, with a strict minimum of 8–12 years embedded in the real estate sector.
A portfolio demonstrating successful, large-scale launches of premium or luxury real estate developments.
Lead Gen Mastery: Deep technical comfort with digital marketing ecosystems, marketing automation tools (e.g., Salesforce, HubSpot, LeadSquared), and performance analytics.
Leadership Capabilities: Exceptional leadership skills with a proven track record of managing high-performing internal marketing teams and external agency partners.
Communication: Elite verbal and written communication skills with the ability to articulate luxury value propositions compellingly.
Education: MBA in Marketing or a related field from a premier institute is highly preferred.
What We Offer
Opportunity to shape the skyline and brand narrative of the region's most prestigious developments.
A highly competitive compensation package, including performance-linked incentives.
A dynamic, collaborative, and forward-thinking leadership ecosystem.
Pay: ₹1,500,000.00 - ₹2,000,000.00 per year
Benefits:
Provident Fund
Application Question(s):
How many years of experience do you have with real estate marketing?
How many years of experience do you have with lead generation?
Are you willing to present a lead generation and branding strategy at the time of your interview?
Work Location: In person
Questions about this role
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