Digital Marketing Manager
Skills
About the role
Night Shift Night Shift Night Shift
Job Title: Digital Marketing Manager
Department: Marketing
Location: Nadesar Varanasi India
Employment Type: On-Site
Company Overview:
Manoka Assortment Pvt Ltd is seeking a creative, analytical, and performance-driven Digital Marketing Manager to lead and execute the company’s online marketing strategies. The ideal candidate will be responsible for increasing brand visibility, generating quality leads, improving customer engagement, and driving business growth through various digital channels.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with company goals.
Manage and optimize campaigns across:
Google Ads
Facebook & Instagram Ads
LinkedIn Marketing
YouTube Campaigns
Email Marketing
SEO & SMM
Plan and execute lead generation campaigns for sales growth.
Handle social media presence and content strategy across all digital platforms.
Monitor website traffic, user engagement, and campaign performance using tools like Google Analytics and Search Console.
Coordinate with graphic designers, content creators, and sales teams for campaign execution.
Improve website ranking through on-page and off-page SEO activities.
Create monthly marketing reports with insights, ROI analysis, and performance recommendations.
Manage online reputation and customer engagement activities.
Stay updated with current digital marketing trends, tools, and competitor activities.
Oversee branding, promotional activities, and digital advertising budgets.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
Minimum 2–5 years of experience in Digital Marketing.
Strong knowledge of:
SEO/SEM/SM
Google Ads
Meta Ads Manager
Social Media Marketing
Email Marketing
Content Marketing
Experience with marketing tools such as:
Google Analytics
Google Search Console
Canva
HubSpot/Mailchimp
WordPress
Excellent communication and analytical skills.
Ability to manage multiple campaigns and meet deadlines.
Creative thinking with a data-driven mindset.
Preferred Qualifications
Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.
Experience in e-commerce, healthcare, recruitment, or service-based industries preferred.
Knowledge of video marketing and influencer collaborations is a plus.
Key Performance Indicators (KPIs)
Lead generation performance
Website traffic growth
Social media engagement
ROI on paid campaigns
Conversion rates
Brand awareness and online visibility
Salary & Benefits
Competitive salary package
Performance-based incentives
Career growth opportunities
Professional development and training
Supportive and growth-oriented work environment
How to Apply
Contact Person : Himanshu
Contact Number : 9151828241
Plz call after 6pm (monday to friday)
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Flexible schedule
Internet reimbursement
Work from home
Work Location: In person
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