Marketing Manager

Marketing Manager ROW

Dublin

Permanent / Full Time

Hybrid – 2 day a week in the office.

37.5 hours

We make health happen

At Bupa, our purpose is simple and powerful: helping people live longer, healthier, happier lives – and making a better world.

As a Marketing Manager, Rest of World, you’ll play a key role in bringing this purpose to life across our international markets. You’ll work within Bupa Global, our premium international health insurance business, supporting customers who live, work, study or travel abroad and rely on us to access the care they need, wherever they are.

This role sits at the heart of our global growth ambitions. You’ll take ownership of regional go‑to‑market activity across a diverse group of markets, translating global strategy into locally relevant campaigns that build awareness, support sales, and position Bupa Global as a trusted leader in international healthcare.

Working across different cultures, channels and customer needs, you’ll have real influence — shaping campaigns, partnerships and content that genuinely make health happen for people around the world.

Key Responsibilities:

As Marketing Manager, Rest of World, you’ll:

Own and deliver regional go‑to‑market plans aligned to global marketing strategy

Plan and run integrated B2B and B2C campaigns across paid, owned and earned channels

Manage always‑on campaign performance across search, social, display, video, affiliates and out‑of‑home

Lead regional sponsorships and broker events to strengthen brand visibility

Manage creative, content and PR agency partners to deliver high‑quality output

Develop regional content, sales collateral and campaign assets across multiple channels

Tailor global messaging and creative for local markets, ensuring regulatory compliance

Manage marketing budgets responsibly, tracking ROI and reallocating spend where needed

Support demand generation and pipeline growth with content and campaign activity

Use marketing automation to connect campaigns, workflows and personalised journeys

Report on performance and insights, sharing clear recommendations with senior stakeholders

Work closely with sales, digital, compliance and wider marketing teams globally

What We’re Looking For

We’re looking for someone who brings:

Degree‑level education or a recognised marketing qualification

Strong experience in a senior marketing or marketing manager role

Proven delivery across multiple channels, markets and campaign types

Experience managing agencies and marketing budgets (circa £1m+)

Background in regulated, international or B2B environments (healthcare or insurance is a bonus)

Clear, confident communication skills with the ability to present to senior stakeholders

Strong planning, organisation and attention to detail

Comfort working across different cultures, time zones and priorities

Analytical mindset with experience measuring and improving marketing performance

Collaborative approach, with the ability to work well in global, cross‑functional teams

French language skills and knowledge of international health insurance are advantageous, but not essential.

Why Bupa?

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.