Brand Manager - Brand & Creativity

Job Description

Brand Manager, Brand & Creativity at a glance...

Location: Toronto, ON

Hybrid: 3 days/week

The Brand Manager, Brand & Creativity plays a critical role in shaping how a portfolio of iconic brands and scale programs shows up for consumers across the full funnel. This role is responsible for translating brand strategy set by the platform team into compelling, consumer-facing communications that build brand equity and drive long-term growth. The role will also the communications approach for a set of brands, including creative, media, PR, and connections planning support. Across all areas, the Brand Manager will own the brand voice and lead cross-functional conversations to align strategy and execution.

What's on the menu?

Translate platform-led brand strategy into consumer-facing communications plans for a portfolio of brands and scale programs

Lead execution of existing scale programs while defining new programs to support future growth

Define the communications approach for a portfolio, including creative, media, PR, and connections planning

Own the brand voice across the full consumer funnel, ensuring consistency, clarity, and impact across touchpoints

Lead end-to-end communications planning, aligning internal stakeholders on priorities, briefs, timing, and execution

Own creative brief development and deliver high-quality briefs to internal and external partners

Lead agency and partner discussions through the creative development process, providing clear direction and actionable feedback

Evaluate creative work against strategy, brand voice, channel needs, and business objectives

Lead creative development and production across above-the-line, in-store, and away-from-home channels

Manage sports, music and lifestyle partnerships to ensure their brands show up on premise in a way that connects to our total brand strategy

Partner with AFH and OMNi teams to ensure strong execution of below-the-line activations connected to the broader campaign strategy

Lead connections planning to ensure campaigns are effectively brought to life across relevant consumer touchpoints

Lead cross-functional conversations with OMNi, Brand & Communications, PR, creative and media agencies, platform GMs, U.S. counterparts, and the sales organization to align direction and drive execution

Influence partners across teams to move work from strategy to execution across both near-term priorities and longer-term scale program development

Use consumer, brand, and campaign insights to inform decisions and strengthen communications effectiveness

Assess campaign performance and reporting to identify learnings and improve future execution

Deliver communications initiatives on time and on budget while managing multiple priorities and deadlines

Strong brand builder with a passion for translating strategy into compelling consumer communications

Experience leading integrated campaigns from brief through execution, with strong creative judgment and agency management skills

Ability to execute existing communications platforms while also defining new scale programs for future growth

Strong strategic thinking with the ability to develop a clear communications approach across creative, media, PR, and connections planning

Confident communicator who can lead conversations and align cross-functional stakeholders around a clear communications direction

Strong creative instincts with the ability to evaluate work against strategy, brand voice, and channel objectives

Experience managing multiple workstreams, timelines, and stakeholders in a fast-paced environment

Strong problem-solving and prioritization skills, with the ability to simplify complexity and move work forward

Experience in marketing within a CPG company or in an agency environment supporting brand communications and campaign development

Experience working with sports and music partners a plus

Comfortable working across multiple channels and collaborating with OMNi, PR, agencies, platform teams, sales, and cross-border partners

Resilient and adaptable, with a strong bias for action and results

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range: $118,600.00 - $148,200.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Benefits

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto - Queen's Quay - Headquarters