Marketing Systems Engineer-Mexico
Skills
About the role
Marketing Systems Engineer About Health Loft
Health Loft is a nationwide telehealth nutrition practice helping patients access insurance-covered nutrition care with registered dietitians across the United States. We are focused on making high-quality nutritional care more accessible and building a best-in-class patient experience from first click through ongoing care.
We're looking for a highly technical Marketing Systems Engineer to own the infrastructure that powers our patient acquisition funnel. This role sits at the intersection of marketing, technology, analytics, quality assurance, and conversion optimization.
You will work directly with our Digital Marketing Manager, Engineering Team, and Operations Team to ensure our funnels, tracking systems, landing pages, and integrations are functioning properly and continuously improving.
ResponsibilitiesFunnel Optimization & Website Management
Build and update landing pages using WordPress (Bricks Builder & ACSS)
Create and implement A/B tests and CRO experiments
Review heatmaps, session recordings, and user behavior data
Identify conversion bottlenecks and recommend improvements
Update website content, provider pages, and marketing assets
Build, audit and maintain automations within GoHighLevel
Develop SEO widgets/plugins based on provided designs from the creative team"
Quality Assurance & Testing
Test engineering releases, booking funnels, and website changes
Perform regression, cross-browser, and mobile testing
Identify, document, and help resolve bugs before they impact results
Marketing Operations & Tracking
Verify tracking, attribution, and UTM persistence across systems including EMR
Manage heatmaps, and other analytics tools
Ensure conversion tracking and reporting are accurate
Requirements
5+ years of experience in Marketing Operations, Growth Engineering, QA, Web Development, or a similar technical role
Experience building and maintaining landing pages
Experience with QA testing, troubleshooting, and system validation
Understanding of marketing attribution, conversion tracking, and analytics
Experience with platforms such as Google Tag Manager, Google Analytics, Meta Pixel, CRM systems, or marketing automation tools
Strong attention to detail and problem-solving skills
Ability to work independently, proactively identify issues, and drive solutions
Preferred Qualifications
Experience with Bricks Builder
Experience with GoHighLevel
Experience with Heatmap Integration
PHP, CSS, and JavaScript proficiency
Experience implementing A/B tests
Experience with healthcare, telehealth, or lead generation funnels
What Success Looks Like
Funnel issues are identified before they impact revenue
Marketing tracking is accurate and reliable
New landing pages and tests are launched quickly
Engineering releases are thoroughly tested before deployment
Attribution and reporting remain accurate across all platforms
PPC & SEO teams are fully supported by the Systems Engineer in achieving their goals.
Compensation
Full-time
Remote
LATAM preferred (Mexico, Colombia, Argentina, other)
Target compensation: $2,500-$3,000/month depending on experience and technical capabilities
Job Types: Full-time, Contract
Pay: $43,212.00 - $51,855.00 per month
Work Location: Remote
Compensation
This Systems Engineer role pays $30k-$36k/yr. Within typical range for systems engineer roles in Mexico.
Questions about this role
How do I apply to this Marketing Systems Engineer-Mexico role at Health Loft?
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What's the typical salary for Systems Engineer in Mexico?
Compensation for Systems Engineer roles in Mexico varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Systems Engineer hub for Mexico medians across recent openings.
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