Marketing Officer
Skills
About the role
About Us
Coursebox AI is a fast-growing education technology company helping organisations build, deliver, and scale online learning experiences. Our AI-powered platform is used by businesses, trainers, and institutions worldwide. As we our presence in the Australian and global market, we are looking for a skilled marketing professional to lead our strategic marketing function.
About the Role
We are seeking an experienced Marketing Officer to develop and execute our marketing strategy across multiple channels and markets. This is a senior-level individual contributor role focused on strategic planning, data analysis, and campaign management. You will be responsible for the full marketing lifecycle, from market research and audience segmentation through to campaign execution, performance analysis, and ongoing optimisation.
Key Responsibilities
Develop, plan, and implement integrated marketing strategies aligned with business growth objectives. Conduct market research and competitive analysis to identify opportunities, trends, and target segments. Define product positioning and messaging frameworks across all audience segments and channels. Plan and manage product launch campaigns, including go-to-market strategy, content direction, and channel coordination. Manage and optimise digital marketing activity across search, social, email, and paid channels, using data to inform decisions. Analyse campaign performance data and translate findings into actionable strategy recommendations. Develop and oversee content marketing initiatives that support brand positioning and lead generation. Collaborate with leadership and product teams to align marketing activity with commercial priorities. Manage relationships with external vendors, platforms, and agencies where required. Monitor competitor activity and market developments to inform ongoing strategy.
About You
You have at least 3 years of professional experience in a marketing role, with demonstrated experience in strategic planning, market research, and multi-channel campaign management. You are comfortable working independently, making data-informed decisions, and presenting marketing strategy to stakeholders. Experience in the technology, SaaS, or education sector is an advantage.
Skills and Experience
Proven experience developing and executing marketing strategies across digital and traditional channels. Strong analytical skills with the ability to interpret data and translate it into marketing decisions. Experience in market research, competitor analysis, and audience segmentation. Demonstrated ability to manage product launches and go-to-market campaigns. Proficiency with marketing platforms, analytics tools, and content management systems. Excellent written and verbal communication skills. Ability to manage multiple projects and priorities in a fast-paced environment.
Why Join Us
You will work directly with the leadership team in a high-impact role with real ownership over marketing strategy. We offer flexible working arrangements, a collaborative team culture, and the opportunity to shape the marketing function of a globally growing product.
To apply, please attach your CV and a brief cover letter.
Pay: $80,000.00 – $90,000.00 per year
Work Location: Hybrid remote in Perth WA 6000
Compensation
This Marketing role pays $80k-$90k/yr. Within typical range for marketing roles in Australia.
Questions about this role
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