Social Media & Digital marketing Executive
Skills
About the role
Social Media & Digital Marketing Executive
Inducare Pharma Pvt. Ltd Role & Responsibilities
Social Media Management
Develop and implement social media strategies to increase brand awareness and engagement.
Create, schedule, and publish content across social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (Twitter).
Design and manage promotional campaigns for pharmaceutical products, healthcare awareness programs, and company initiatives.
Monitor social media accounts, respond to inquiries, and engage with followers professionally.
Track social media performance and prepare monthly analytics reports.
Digital Marketing
Plan and execute digital marketing campaigns including SEO, SEM, Google Ads, and social media advertising.
Manage and optimize the company website for traffic, user experience, and lead generation.
Conduct keyword research and implement SEO strategies to improve search engine rankings.
Run email marketing campaigns and maintain customer databases.
Monitor and analyze digital marketing performance using tools such as Google Analytics and Search Console.
Content Development
Create engaging content including social media posts, blogs, articles, newsletters, product brochures, videos, and promotional materials.
Coordinate with medical, regulatory, and product teams to ensure content accuracy and compliance with pharmaceutical regulations.
Develop healthcare awareness and educational campaigns for doctors, distributors, chemists, and patients.
Brand Promotion & Lead Generation
Generate qualified leads through digital platforms.
Support product launches, exhibitions, conferences, webinars, and promotional activities.
Enhance online brand visibility and reputation management.
Identify new digital marketing opportunities and market trends.
E-commerce & Online Marketplace Management (If Applicable)
Manage product listings on e-commerce and B2B platforms.
Monitor online sales performance and promotional activities.
Coordinate with marketplace partners and digital agencies.
Reporting & Analysis
Prepare weekly and monthly reports on social media, website traffic, advertising campaigns, and lead generation activities.
Analyze competitor activities and market trends.
Recommend improvements based on campaign performance and analytics.
Qualification
Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.
Certification in Digital Marketing, SEO, Google Ads, or Social Media Marketing will be preferred.
Experience
2–5 years of experience in Social Media Management and Digital Marketing.
Experience in the Pharmaceutical, Healthcare, Nutraceutical, or FMCG industry will be preferred.
Required Skills
Social Media Marketing
Digital Marketing
SEO & SEM
Google Ads & Google Analytics
Content Writing
Email Marketing
Graphic Design Tools (Canva, Photoshop, Illustrator)
Video Editing
Website Management (WordPress)
Lead Generation
Strong Communication and Presentation Skills
Top of Form
Bottom of Form
Job Types: Full-time, Walk-In
Pay: ₹15,587.00 - ₹35,000.00 per month
Application Question(s):
do You have Knowledge of SEO, Google Ads, Google Analytics, Canva, and WordPress
Do you have skill about Social Media Marketing
Digital Marketing SEO & SEM Google Ads & Google Analytics Content Writing Email Marketing Graphic Design Tools (Canva, Photoshop, Illustrator) Video Editing Website Management (WordPress) Lead Generation Strong Communication and Presentation
Education:
Bachelor's (Preferred)
Experience:
Social Media & Digital Marketing: 2 years (Preferred)
Work Location: In person
Questions about this role
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