Brand Manager

Overview:

Brand Manager – Personal Care, Beauty & Wellbeing

Location: Citywest, Dublin (Hybrid Working – 3 days in office, 2 days remote)

Contract: 12-Month Fixed-Term Contract

Salary: Up to €60,000 per annum plus company benefits

We are looking for a passionate, energetic Brand Manager to join our Personal Care, Beauty & Wellbeing team. This is an exciting opportunity to develop and grow some of Ireland's most iconic and best-selling beauty, wellbeing, and personal care brands.

As Brand Manager, you will play a key role in delivering impactful marketing campaigns, launching innovation, and driving brand growth across multiple consumer touchpoints. You will help create unmissable brand experiences through ATL, digital, PR, influencer, shopper, and in-store activation channels while ensuring the consumer remains at the heart of every decision.

We are seeking a digitally minded marketer with a passion for brands, consumer behaviour, and creating campaigns that build fame, engagement, and commercial success.

What You'll Be Doing

Working closely with the Head of Marketing and cross-functional teams, you will:

Support the development and execution of annual brand plans and marketing strategies

Lead the digital execution of campaigns from concept to launch, including content creation, testing, influencer partnerships, and agency management

Ensure a seamless and consistent brand experience across all consumer touchpoints, both online and in-store

Collaborate with customer account teams, shopper marketing, and category teams to bring brand plans to life

Support innovation projects, including consumer research, market analysis, competitor reviews, business cases, and launch plans

Monitor and report on brand and new product performance, identifying opportunities for growth

Manage day-to-day budget responsibilities, including purchase orders, forecasting, and monthly budget reviews

Support the development of annual brand strategies and long-term growth plans

Present brand plans and campaign performance updates to both internal and external stakeholders

Stay informed on market trends, consumer insights, and category developments to identify opportunities and drive competitive advantage

What We're Looking For

We are looking for a marketer who combines creativity, commercial awareness, and a passion for understanding consumers.

You will be:

A natural leader with strong influencing and stakeholder management skills

An excellent communicator with strong verbal and written communication abilities

Consumer-obsessed, with genuine curiosity about shopper behaviour and market trends within the Personal Care and Beauty categories

Passionate about developing impactful marketing campaigns and building meaningful brand connections

Commercially minded with strong analytical and problem-solving skills

Curious, ambitious, and eager to learn, test new ideas, and challenge convention

Digitally savvy with a strong understanding of digital marketing, social media, influencer marketing, and evolving consumer trends

Highly organised with excellent project management skills and the ability to manage multiple priorities simultaneously

Confident presenting ideas and influencing a broad range of stakeholders

Skills & Experience

2–3 years' experience in a marketing or brand management role, ideally within FMCG, Consumer Packaged Goods (CPG), Personal Care, Beauty, or Wellbeing categories

Proven track record of delivering results through brand growth, market share growth, or successful campaign execution

Experience managing marketing projects, campaigns, and budgets

Third-level qualification in Marketing, Business, or a related discipline preferred

Strong understanding of consumer insights, market research, and category performance metrics

Experience working with agencies and cross-functional teams

IT literacy, including Microsoft Office applications

Familiarity with Nielsen, Kantar, or similar market data tools would be advantageous

What You'll Bring

A passion for brands and consumer marketing

Creativity combined with commercial thinking

Strong leadership potential and influencing skills

A growth mindset and desire to continuously learn and develop

Energy, enthusiasm, and resilience in a fast-paced environment

The ability to build strong relationships and bring people on the journey

Why Join Us?

This is an opportunity to work on some of the most recognised and loved brands in the Personal Care, Beauty & Wellbeing category. You'll gain exposure to innovative marketing campaigns, work with talented teams across the business, and play a key role in shaping brand growth in a dynamic and evolving marketplace.

If you're passionate about brands, consumers, digital marketing, and innovation, we'd love to hear from you.