Skip to content

Manager Global Category Marketing Services

The HEINEKEN Company

Amsterdam, NLonsitePosted Jun 5, 2026

About the role

We are looking for an experienced Marketing & Sales Procurement leader to join our HEINEKEN Global Procurement Function. In this role you will be a strategic advisor to define Procurement strategy and deliver Marketing & Sales cost reductions & revenue growth.

You will be part of the Leadership Team of Global Indirect Procurement Team, reporting into the Global Head of Indirect Procurement.

Your responsibilities:

Strategic Partnership & Stakeholder Management:

Collaborate with Sales, Marketing, and CX leadership to understand business strategies, consumer engagement and operational objectives.

Serve as a trusted advisor to Commerce, aligning cost-reduction initiatives with commerce objectives without compromising business growth.

Provide market insights on procurement trends, cost-saving opportunities, and supplier innovation in commercial services, materials and tools.

In partnership with Commerce, use data analytics to monitor commercial spend, increase the ROI of investments and eliminate waste.

Cost Reduction & Optimization:

Benchmark commercial costs against industry standards to identify inefficiencies and propose actionable solutions.

Identify and evaluate areas of potential cost reduction within commerce-related operations, including marketing campaigns, advertising, customer experience platforms, and sales support tools − Lead procurement projects aimed at optimizing commercial expenditures while maintaining or enhancing business outcomes.

Sourcing Excellence & Supplier Management:

Lead team to source, negotiate, and manage vendors for commercial materials and services, ensuring value for money and adherence to corporate policies.

Oversee the execution of RFPs, vendor evaluation processes, and contract negotiations tailored to Global Procurement Marketing & Sales needs.

Foster relationships with suppliers to drive innovation, efficiency, and improved service delivery.

Change Management & Communication

Drive change management initiatives to implement cost-saving and waste elimination measures across our Marketing & Sales teams.

Communicate procurement-driven value, efficiency & effectiveness strategies to commercial stakeholders, fostering buy-in and support.

Provide training to Procurement Marketing & Sales teams on procurement best practices and budget optimization strategies.

What you bring:

Bachelor’s Degree in Procurement, Marketing, or Business Administration; advanced degree preferred

10+ years in a Procurement role, proven track record of successful implementation of cost-reduction initiatives

Strong knowledge of Marketing & Sales Procurement Media, ATL, BTL, POSM, sponsorships, etc.

Experience in Consulting preferred

Procurement Strategy: proven experience in defining sourcing strategy in collaboration with functional stakeholders, ensuring alignment to business objectives

Excellent stakeholder management abilities: communication, change management, strategic alignment

Strong implementation experience: proven track record of successful delivery of Marketing & Sales cost reduction initiatives in a complex environment

Other:

The role is based in Amsterdam, with relocation support and sponsorship available.

The closing date of this vacancy is June 21. After this we will make a selection and you will hear from us within 5 working days. Cheers!

Questions about this role

  • How do I apply to this Manager Global Category Marketing Services role at The HEINEKEN Company?

    Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.

  • What's the typical salary for Marketing in Netherlands?

    Compensation for Marketing roles in Netherlands varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Marketing hub for Netherlands medians across recent openings.

  • How fast does AI Applyd auto-apply?

    Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.

  • What ATS does The HEINEKEN Company use?

    AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, LinkedIn Easy Apply, and most other ATS platforms. If we can submit through the platform, we do.

Want AI Applyd to auto-apply to roles like this?

We tailor your resume per posting, fill the forms, and track replies for you.