Marketing Executive (Storytelling & Content Creation)

Help Us Tell Stories People Fall In Love With

At MADLY, we create bespoke fine jewellery that celebrates life’s most meaningful moments.

Every gemstone has a story. Every piece we create is deeply personal. We believe jewellery should be more than a product. It should be an experience, a memory, and a story worth sharing.

We’re looking for a Marketing Executive who is equal parts storyteller, content creator, creative thinker, and culture enthusiast.

This is not a traditional marketing role.

We’re not looking for someone who simply schedules social media posts or updates spreadsheets.

We’re looking for someone who notices interesting things, has ideas everywhere they go, loves creating content, and gets excited about bringing stories to life.

If you’re the type of person who is constantly saving content ideas, spotting trends before everyone else, taking photos of beautiful details, and thinking “we should make something about this,” we’d love to meet you.

What You’ll Do - Storytelling & Content Creation

· Create engaging content for Instagram, TikTok, YouTube, email, and other digital channels.

· Develop story-driven campaigns that showcase our gemstones, jewellery, clients, and brand.

· Capture behind-the-scenes moments, customer stories, craftsmanship, events, and everyday brand experiences.

· Write compelling copy that reflects the MADLY voice and personality.

· Work with designers, photographers, videographers, and the wider marketing team to bring ideas to life.

Campaign Development

· Brainstorm and develop fresh marketing concepts and campaign ideas.

· Help create launches, events, community activations, and customer experiences.

· Research trends, cultural moments, and creative opportunities relevant to our audience.

· Contribute ideas that drive excitement, engagement, and brand awareness.

Community & Brand Building

· Help strengthen relationships with our clients and community.

· Support loyalty, referral, and client engagement initiatives.

· Identify opportunities to create memorable brand moments both online and offline.

Creative Collaboration

· Work closely with sales, client experience, and leadership teams.

· Bring energy, creativity, and fresh thinking into the marketing department.

· Help challenge assumptions and inspire new approaches to storytelling and content.

Who We’re Looking For

You might be a great fit if:

· You’re naturally creative and full of ideas.

· You love storytelling and creating content.

· You enjoy being around people and are comfortable speaking with clients.

· You have a strong eye for visual aesthetics and brand presentation.

· You’re active on social media and understand what captures attention.

· You’re curious, energetic, and excited by new challenges.

· You can take an idea from concept to execution.

· You enjoy working in a collaborative team environment.

· You genuinely love luxury, design, fashion, jewellery, lifestyle brands, or creative industries.

Experience

We’re more interested in talent, creativity, and attitude than a specific number of years of experience.

You may have:

· 1-4 years in marketing, content creation, communications, social media, PR, events, or a related field.

· Experience creating content for brands, agencies, or personal projects.

· A portfolio, Instagram account, TikTok account, blog, or other creative work you’re proud to share.

Bonus Points

· Photography or videography skills.

· Basic video editing skills.

· Experience with Canva, Adobe Creative Suite, CapCut, or similar tools.

· Experience working with luxury, lifestyle, fashion, beauty, hospitality, or premium brands.

· Experience managing influencers, ambassadors, or communities.

What Success Looks Like

Within your first year:

· You have helped create a noticeable increase in the quality and originality of MADLY’s content.

· New campaign ideas are regularly being developed and executed.

· Our community is more engaged and excited about the brand.

· The marketing team feels more creative, energised, and inspired.

· Clients are talking about our stories, not just our products.

Job Type: Full-time

Pay: $2,000.00 - $10,000.00 per month

Benefits:

Additional leave

Health insurance

Professional development

Experience:

Marketing: 1 year (Required)

Work Location: In person