Business Development Executive (BDE)

Company Description:

MAITYS Elder Care is a compassionate and fast-growing eldercare service provider dedicated to enhancing the quality of life for senior citizens. We offer personalized home-based care services, ensuring dignity, comfort, and professional support for the elderly. With a focus on reliability, empathy, and technology-enabled care, we aim to bridge the gap between families and quality eldercare solutions.

Job Title: Business Development Executive (BDE)

Are you a dynamic and driven sales professional with a passion for growth and partnerships? We're hiring Business Development Executive to join our ambitious team in Kolkata, West Bengal.

Location: Kolkata

Experience: 2–3 years (Franchise Development / Retail Trade / Alliances)

What You’ll Do:

1. Daily Planning & Execution

Prepare and share the work plan daily with relevant stakeholders.

Ensure timely attendance marking and adherence to the daily field activity schedule via the FOS App.

Track and report daily performance against planned activities.

2. Market Visits & Lead Generation:

Conduct regular field visits (minimum required visits per day) to identify new business opportunities.

Engage with potential partners, retail outlets, and healthcare providers to generate leads.

Ensure all visits and activities are accurately recorded in the system.

3. Franchisee Relationship Management

Build and maintain strong relationships with existing franchisees and partners.

Conduct regular meetings with franchisees to review business performance and service delivery.

Act as the primary point of contact for franchise-related support and issue resolution.

4. Business Development & Strategic Alliances

Identify and develop strategic partnerships, tie-ups, and collaborations to enhance brand visibility and revenue.

Explore new channels and alliances within the retail and healthcare ecosystem.

5. Market Research & Opportunity Mapping

Conduct ongoing market research to identify trends, competitor activities, and potential growth areas.

Provide insights and recommendations for expanding into new markets or segments.

6. Partner Support & Performance Optimization

Assist franchise partners in business planning, operational setup, and performance improvement.

Ensure franchisees adhere to company standards, processes, and service quality guidelines.

7. Reporting & Communication

Share daily updates on Plan vs Achievement with the team via designated communication channels.

Maintain accurate records of activities, leads, and business outcomes.

8. Target Achievement & Representation

Achieve assigned sales and business development targets.

Represent the organization at exhibitions, trade fairs, and networking events to promote the brand.

What We’re Looking For:

Experience in Franchise Development

Proven track record in franchise appointment, expansion, and management.

Retail & Alliances Expertise

Strong background in retail trade and building business alliances.

Healthcare Industry Knowledge (Preferred)

Prior exposure to the medical or healthcare domain is a plus.

Communication & Negotiation

Excellent interpersonal, negotiation, and relationship management skills.

Result-Oriented Mindset

Self-starter with a goal-driven approach and the ability to work independently.

Willing to Travel

Comfortable with frequent travel for business development activities.

Qualifications:

Graduate / Postgraduate in Business, Marketing, or a related field

MBA preferred, but not mandatory

Why Join Us?

Career growth opportunities in a rapidly expanding organization

A results-driven, collaborative, and supportive work environment

Competitive salary and attractive performance-based incentives

Pay: Up to ₹30,000.00 per month

Benefits:

Provident Fund

Application Question(s):

Do you have any experience in Healthcare industry?

Work Location: In person