Sr. Digital Marketing Manager
About the role
Job Title: Digital Marketing Manager
Company: Healthy 18 Pvt Ltd Location: New Delhi Experience: 5–8 Years Department: Digital Marketing
Role Summary
We are seeking a dynamic Digital Marketing Manager who can lead integrated marketing across creative strategy, social media, performance marketing, and e-commerce marketplaces. The role requires a balance of strategic thinking, execution excellence, and strong analytical skills to drive brand growth and revenue.
Key Responsibilities
Digital Strategy & Planning
Develop 360° digital marketing strategy across paid, organic, and marketplace channels
Plan budgets, forecasts, and growth roadmaps
Identify new customer acquisition and retention opportunities
Performance Marketing
Manage campaigns across Google, Meta, and other paid platforms
Optimize for ROAS, CAC, conversions, and revenue growth
Conduct A/B testing and funnel optimization
E-commerce & Marketplace Management
Oversee performance on Amazon, Flipkart, and other marketplaces
Manage product listings, catalog hygiene, and visibility
Plan marketplace promotions, ads, and growth initiatives
Coordinate with category and operations teams
Social Media Marketing
Lead content strategy and monthly social media calendar
Drive engagement, reach, and follower growth
Plan campaigns, launches, and brand storytelling
Monitor trends and competitor activities
Creative & Brand Communication
Guide creative direction for ads, banners, and campaigns
Collaborate with design and content teams
Ensure brand consistency across platforms
Conceptualize campaign themes and messaging
Analytics & Reporting
Track and analyze performance across channels
Share actionable insights and optimization plans
Present monthly dashboards to leadership
Team & Stakeholder Management
Lead and mentor digital marketing team members
Coordinate with sales, category, and tech teams
Manage agencies and external partners
Required Skills
Strong expertise in performance + marketplace + social media marketing
Hands-on experience in e-commerce growth strategies
Excellent understanding of digital funnels and customer journeys
Analytical mindset with strong reporting skills
Leadership and project management abilities
Preferred Qualifications
Experience in e-commerce distribution or digital agency
Knowledge of marketing automation tools
Familiarity with CRO and retention marketing
Job Types: Full-time, Permanent
Pay: Up to ₹800,000.00 per year
Benefits:
Flexible schedule
Health insurance
Leave encashment
Provident Fund
Application Question(s):
Current ctc and expected ctc?
notice period?
Comfortable for vikaspuri location?
Work Location: In person
Questions about this role
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