Digital Marketing Officer
Skills
About the role
Job Summary
The Digital Marketing Officer will be responsible for executing and coordinating digital
marketing and branding activities to improve brand visibility, customer engagement, and
online presence. The role requires strong coordination, execution, follow-up, and campaign
management skills to support the marketing function efficiently.
Roles & Responsibilities
Support the Marketing Lead in managing day-to-day brand and marketing activities.
Execute digital marketing campaigns across various online channels and platforms.
Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube,
and other digital channels.
Coordinate with agencies, designers, vendors, and internal teams to ensure timely
execution of projects.
Manage follow-ups, timelines, approvals, and maintain marketing trackers.
Assist in planning and executing social media campaigns, content calendars,
photoshoots, and branding initiatives.
Coordinate development of creatives, packaging, retail branding, and marketing
collateral.
Support SEO, SEM, Google Ads, Meta Ads, and online lead generation activities.
Monitor and analyze campaign performance and prepare MIS reports.
Prepare presentations, reports, meeting notes (MOMs), and maintain organized
documentation.
Conduct market research, competitor analysis, and trend tracking to support
marketing initiatives.
Ensure smooth execution of ongoing projects with strong attention to detail and
minimal supervision.
Proactively identify pending tasks, close execution gaps, and support in reducing
day-to-day operational workload for the marketing function.
Update website content and support online branding activities.
Handle customer interactions and inquiries received through digital platforms.
Required Skills & Competencies
Good knowledge of digital marketing tools and platforms.
Strong coordination and project execution skills.
Experience in social media handling and campaign management.
Basic knowledge of SEO, Google Ads, and Meta Ads.
Strong follow-up, multitasking, and organizational abilities.
Good communication and analytical skills.
Attention to detail and ability to work independently.
Proficiency in MS Office, Canva, Google Analytics, and related tools preferred.
Educational Qualification
Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or
related field.
Certification in Digital Marketing preferred.
Experience
Minimum 4 years of experience in Digital Marketing, Brand Coordination, or
Marketing Operations.
Experience in Mattress, Furniture, FMCG, Retail, or Consumer Products industry
preferred.
Key Performance Indicators (KPIs)
Campaign Execution Efficiency
Social Media Growth
Lead Generation
Brand Visibility
Timely Project Completion
Website Traffic Growth
Marketing Coordination Effectiveness
ROI on Digital Campaigns
Compensation
Best in Industry + Performance Incentives
Pay: ₹35,000.00 - ₹45,000.00 per month
Benefits:
Provident Fund
Work Location: In person
Questions about this role
How do I apply to this Digital Marketing Officer role at Chn?
Click "Apply with AI Applyd" above. We auto-fill the application from your resume and answer screening questions in seconds. No copy and paste, no juggling tabs.
What's the typical salary for Marketing in India?
Compensation for Marketing roles in India varies widely by seniority, employer size, and remote vs onsite arrangement. Check the salary range on this listing when published, or browse our Marketing hub for India medians across recent openings.
How fast does AI Applyd auto-apply?
Most applications complete in under 90 seconds. You can track the status in your dashboard and watch the screenshot proof land the moment the application submits.
What ATS does Chn use?
AI Applyd supports Greenhouse, Lever, Ashby, Workday, iCIMS, SmartRecruiters, LinkedIn Easy Apply, and most other ATS platforms. If we can submit through the platform, we do.
Want AI Applyd to auto-apply to roles like this?
We tailor your resume per posting, fill the forms, and track replies for you.