Growth Marketing Manager
About the role
Key Responsibilities :
Plan, execute, and optimize complete marketing strategies for Mobile App Development, Web Development, SaaS Solutions, and IT Services.
Generate high-quality leads through performance marketing, digital campaigns, social media, email marketing, SEO, and content marketing.
Manage and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Marketing, and email marketing platforms.
Utilize AI tools for content creation, marketing automation, lead nurturing, campaign optimization, competitor research, and data analysis.
Implement AI-driven workflows and automation processes to improve campaign efficiency, reporting accuracy, and marketing productivity.
Develop branding and positioning strategies to strengthen the company’s online presence and market visibility.
Prepare weekly and monthly marketing performance reports with actionable insights and improvement plans.
Coordinate closely with the Sales, Business Development, Design, and Development teams to align marketing activities with business objectives.
Required Skills & Qualifications :
Minimum 03 to 06 years of experience in Digital Marketing within a Mobile App Development or IT Services company.
Bachelor’s or Master’s Degree in Marketing, Business Administration, Digital Marketing, or a related field.
Strong expertise in lead generation, branding, and performance marketing strategies.
Hands-on experience with AI marketing tools, automation platforms, and CRM systems.
Excellent knowledge of Google Ads, Meta Ads, SEO, LinkedIn Marketing, Email Marketing, Content Marketing, and Analytics tools.
Good understanding of Mobile App Development, SaaS, Web Solutions, and IT service-based business models.
Work Location: In person
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