Marketing Manager
Skills
About the role
Job Overview
Anuprerna Artisan Alliance Pvt. Ltd. is looking for a Marketing Manager to lead growth, customer engagement, digital marketing, and campaign execution across our B2B and B2C verticals. This role requires someone who can combine strategy with execution and build scalable marketing systems for a growing sustainable textile and artisan-focused brand.
Key Responsibilities
Growth & Customer
customer acquisition, retention, repeat purchases, and customer engagement across B2B and B2C channels
Manage marketing funnels from awareness to conversion and customer retention
Build monthly marketing calendars aligned with product launches, artisan production cycles, and seasonal demand
Campaigns & Content
Plan and execute campaigns across email marketing, social media, product launches, and promotions
Manage seasonal campaigns, promotions, and brand storytelling initiatives
Oversee content execution across Instagram, LinkedIn, website, blogs, and email campaigns
SEO & Digital Marketing
Manage SEO activities and digital marketing initiatives to improve traffic and conversions
Optimize website, landing pages, and product pages for performance
Track campaign performance and conduct testing to improve results
Go-To-Market & Business Growth
Support lead generation initiatives for domestic and international markets
Build strategies for B2B outreach, collaborations, and partnerships
Drive community engagement and influencer initiatives
Team Management & Collaboration
Coordinate with content, design, operations, sales, and product teams
Mentor and manage marketing team members when required
Prepare weekly and monthly performance reports
Eligibility Criteria
2–5 years of experience in marketing, growth, digital marketing, or brand roles
Strong understanding of social media, SEO, content marketing, email marketing, and digital campaigns
Experience with Meta Ads, Google Ads, analytics tools, and CRM systems preferred
Strong communication and project management skills
Ability to manage multiple projects and execute independently
Preferred Skills
Experience in D2C, textiles, fashion, lifestyle, or sustainable brands
Understanding of customer lifecycle marketing and lead generation
Familiarity with tools such as Canva, ChatGPT, Google Analytics, SEO tools, and email platforms
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Health insurance
Leave encashment
Paid sick time
Paid time off
Provident Fund
Application Question(s):
What marketing channels and campaigns have you managed previously?
Have you worked on customer acquisition or growth-focused roles before?
Are you comfortable working from Debipur, Memari, Purba Bardhaman?
Is the salary range of INR 15,000 – 25,000 per month acceptable to you? Or share your current remunaration
Work Location: In person
Questions about this role
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