Social Media Manager (Paid Ads Experience)
Skills
About the role
Job Type: Ful-Time | Experience: 1+ Years | Industry: IT Services / Digital
Agency
About the Role
We are seeking a talented and results-driven Social Media Manager with hands-on experience in
paid advertising to join our growing digital marketing team at ARA Web Technologies. In this role, you
will be responsible for developing, executing, and optimizing social media strategies across multiple platforms while managing paid ad campaigns that drive engagement, leads, and conversions for our diverse client portfolio. The ideal candidate has at least 1 year of professional experience managing social media accounts and paid campaigns, preferably within an IT or digital agency environment.
Key Responsibilities
Develop and implement comprehensive social media strategies aligned with client business
objectives and brand identity
Create, launch, and manage paid advertising campaigns on Facebook Ads Manager, Instagram
Ads, LinkedIn Campaign Manager, Twitter Ads, and TikTok Ads
Conduct audience research and create detailed buyer personas to inform targeting strategies
Write compelling ad copy and collaborate with design teams to create engaging visual content
Monitor campaign performance daily, analyzing KPIs such as CTR, CPC, CPA, ROAS, and
conversion rates
Optimize campaigns through A/B testing of ad creatives, copy, audiences, and bidding strategies
Prepare and present weekly and monthly performance reports to clients and internal
stakeholders
Manage social media content calendars and ensure consistent brand messaging across all
channels
Stay up-to-date with platform algorithm changes, emerging trends, and new advertising features
Engage with online communities, respond to comments/messages, and manage brand reputation
Collaborate with SEO, content, and web development teams to ensure integrated marketing efforts
Required Qualifications
Minimum 1 year of proven experience as a Social Media Manager or similar role
At least 1 year of hands-on experience managing paid social media campaigns in an IT agency or
digital marketing environment
Proficiency in Facebook Business Manager / Meta Ads Manager
ARA Web Technologies — Career Opportunities
Experience with LinkedIn Advertising, Instagram Ads, facebook ads and at least one additional platform
Strong understanding of social media analytics tools (Google Analytics, native platform insights)
Excellent written and verbal communication skills
Creative mindset with strong attention to detail
Preferred Skills
Certifications in Facebook Blueprint, Google Ads, or HubSpot Social Media Marketing
Experience with social media management tools (Hootsuite, Buffer, Sprout Social)
Basic graphic design skills using Canva or Adobe Creative Suite
Knowledge of marketing automation tools and CRM integration
Experience with e-commerce social media marketing and catalog ads
Understanding of SEO principles and content marketing strategies
SALARY 20,000 - 35,000 INR/month (Based on interview performance and
experience)
Pay: ₹20,000.00 - ₹43,201.35 per month
Work Location: In person
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