Assistant Manager – Performance Marketing & Content
About the role
We are looking for a creative and data-driven Assistant Manager – Performance Marketing & Content to drive student admissions and brand visibility through effective digital campaigns and engaging content. The role will focus on performance marketing, content strategy, social media management, website updates, and coordination with digital marketing agencies.
Key Responsibilities
Performance Marketing
Plan, execute, and optimize digital campaigns across Google, Meta, YouTube, and other relevant platforms.
Coordinate with digital marketing agencies to drive lead generation and admissions objectives.
Monitor campaign performance, budgets, conversions, and ROI.
Analyze campaign data and recommend strategies to improve results.
Content & Social Media
Develop and manage content calendars across digital channels.
Create and oversee content for social media, websites, blogs, emailers, and marketing campaigns.
Work with designers and videographers to produce engaging content.
Manage social media presence and track engagement metrics.
Website & Analytics
Ensure website content remains updated, relevant, and aligned with marketing goals.
Monitor website traffic, user behavior, and conversion performance.
Prepare regular reports on campaign, content, and website performance.
Requirements
2–7 years of experience in performance marketing, content marketing, or digital marketing.
Strong understanding of Google Ads, Meta Ads, Google Analytics, and social media platforms.
Excellent content planning, copywriting, and communication skills.
Experience working with external agencies and managing multiple campaigns simultaneously.
What Success Looks Like
Increased lead generation and admissions enquiries.
Improved campaign ROI and conversion rates.
Strong content engagement across digital platforms.
Consistent growth in website traffic and brand visibility.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹80,000.00 per month
Benefits:
Food provided
Paid time off
Provident Fund
Work Location: In person
Questions about this role
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