Performance Marketing Manager

Position Overview:

We are seeking a highly analytical and results-driven Performance Marketer with hands-on experience in running and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will be responsible for driving growth through paid acquisition with a strong focus on ROAS (Return on Ad Spend) and performance analytics.

Key Responsibilities:

 Plan, execute, and optimize performance campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube).

 Monitor campaign performance daily and adjust targeting, creatives, and budgets to maximize ROAS.

 Conduct A/B testing on ad creatives, copy, landing pages, and audience segments.

 Create and maintain detailed reports on ad performance, funnel metrics, and customer acquisition costs.

 Collaborate with design, content, and product teams to build effective ad creatives and landing pages.

 Analyse campaign data and user behaviour to uncover insights and identify growth opportunities.

 Stay up to date with the latest ad trends, policy updates, and best practices across platforms.

 Ensure efficient utilization of budgets with proper pacing and bid strategies.

Qualifications and Skills:

 3–4 years of proven experience in performance marketing with a strong portfolio of Meta and Google Ads campaigns.

 Deep understanding of pixel tracking, conversion APIs, Google Tag Manager, and attribution modeling.

 Strong analytical skills and proficiency in Excel/Sheets and campaign management tools.

 Experience with e-commerce, SaaS, or app marketing is a plus.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Provident Fund

Work Location: In person