Content Writer

In a Nutshell

Valve+Meter Performance Marketing is looking for a sharp, curious, and versatile Copywriter/Content Specialist to craft high-impact content that helps our clients win in competitive markets. In this role, you won’t just be writing words—you’ll be building narratives, clarifying complex ideas, and fueling demand generation for industrial, technical, and professional services brands.

You’ll translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy. Whether it’s a white paper, blog, case study, or web copy, your work will drive leads, engagement, and measurable results.

Why this Role Is Important

At Valve+Meter, we believe content plays a pivotal role in driving measurable business outcomes. In this role, you’ll develop work that educates, influences, and inspires action across the marketing funnel, helping our clients stand out and grow in competitive B2B markets. Every piece you create will contribute directly to generating leads, nurturing prospects, and strengthening customer relationships.

You’ll collaborate closely with SEO strategists, account managers, and our creative team to develop content that aligns with search strategy, supports sales objectives, and connects seamlessly with broader marketing initiatives. Acting as the bridge between client insights and audience engagement, you’ll transform complex technical concepts into clear, persuasive narratives tailored to decision-makers.

Beyond writing, you’ll play an essential part in shaping messaging strategies, contributing to editorial planning, and creating foundational content that fuels long-term marketing systems. Whether crafting an in-depth white paper or refining web copy for SEO, your work will help turn marketing efforts into a reliable engine for revenue.

This is a role for someone who thrives at the intersection of creativity, strategy, and performance. You’ll have opportunities to collaborate across disciplines, explore new ideas, and see the tangible impact of your work reflected in client results. Here, content isn’t filler—it’s a catalyst for growth, and your expertise will help guide it.

About The Role - Key Responsibilities

In this marketing copywriter and content strategist role, you’ll be responsible for creating and managing a variety of B2B content formats that support SEO, lead generation, and brand positioning. On any given day, you might be asked to:

Write and edit a range of B2B content formats, including blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles

Transform complex technical or industry-specific information into clear, compelling, audience-focused messaging

Collaborate with SEO strategists to optimize content for organic search while maintaining brand voice and clarity.

Develop and maintain clients’ content brand guidelines or optimize existing guidelines.

Conduct client interviews and brand/industry research to support the development of client style guides and a Brandscript within the StoryBrand framework.

Develop and maintain editorial calendars in partnership with account and strategy teams

Support content audits and gap analyses to identify opportunities for content improvement or expansion

Conduct research (internal and external) to inform content topics, competitive positioning, and audience needs

Participate in client-facing calls to gather insights, clarify messaging needs, and align on content direction

Assist in shaping content strategies and messaging frameworks for client campaigns

Ensure content quality, consistency, and compliance with client brand guidelines

Perform efficient, high-level internal quality checks of other copywriters’ work as a final step in the content creation process.

What You’ll Work With

Google G Suite (Docs, Sheets, Slides)

SEMRush or similar SEO tools

WordPress or similar CMS

Wrike (Project Management + Time Tracking)

SurferSEO

LLM’s such as Chat GPT, Claude, and Gemini

Grammarly or similar editing tools

What We’re Looking For

We’re not just hiring a writer—we’re hiring a growth-minded communicator, content marketing strategist, and creative problem-solver who brings ideas to life and thrives in complexity.

Growth-Oriented & Coachable

Eager to learn technical topics and new industries

Embraces feedback and continuous improvement

Proactively seeks better ways to tell a story

Comfortable working through ambiguity and uncertainty while staying action-oriented

Creative & Strategic

Can write for both engagement and conversion

Balances creativity with business objectives

Thinks beyond the headline to the audience journey

Organized & Adaptable

Manages multiple deadlines and projects with ease

Uses tools and systems to prioritize work

Adjusts tone and style for different audiences and formats

Collaborative & Client-Facing

Communicates clearly with internal and external stakeholders

Participates in brainstorming, strategy, and review sessions

Builds trust with clients through reliability and insight

Your Experience & Skills

Required:

3–5 years of experience writing B2B marketing content, preferably in an agency or performance-driven environment

Portfolio showcasing long-form and short-form B2B writing (blogs, white papers, case studies, etc.)

Strong research, interviewing, and storytelling skills

Understanding of SEO writing principles

Excellent written and verbal communication skills

Bachelor’s degree in marketing, journalism, communications, or related field—or equivalent experience

Preferred:

Hands-on familiarity with StoryBrand

Experience writing for home services, manufacturing, technical, and/ or industrial sectors

Familiarity with buyer’s journey, content mapping, and lead generation strategies

Experience collaborating with design, SEO, and paid media teams

Working knowledge of CMS platforms (WordPress, HubSpot) and content reporting tools

About Valve+Meter Performance Marketing

Valve+Meter is a performance marketing agency built on a simple but powerful idea: marketing should be accountable, measurable, and aligned with what truly drives growth. We don’t believe in vanity metrics or disconnected tactics. We believe in “math before marketing”—every dollar spent must tie back to real, repeatable results.

Our name reflects our purpose. Like a valve regulates flow and a meter measures outcomes, we help clients manage the pace and cost of acquiring new customers. Our process integrates strategy, research, execution, and ongoing analysis to build marketing systems that work—and keep working. We’re looking for team members who thrive on accountability, curiosity, and results.

At Valve+Meter, you won’t just execute tasks—you’ll solve meaningful problems. You’ll collaborate with a multidisciplinary team that approaches every challenge with rigor, creativity, and a relentless focus on impact. We partner with growth-minded organizations across industries, helping them turn marketing from an expense into a scalable, sustainable engine for revenue. Every project starts by asking smart questions, digging into the data, and crafting strategies that are as practical as they are ambitious. And because we believe in continuous improvement, you’ll have opportunities to test ideas, learn from real outcomes, and help refine the way we deliver value every day.

What Valve+Meter Offers

Competitive base salary

Excellent medical, dental, vision benefits

401(k) match + company-paid life insurance

Unlimited PTO

Fast-paced, growth-focused environment

Casual dress code + pet-friendly office

Hybrid or remote flexibility

Core Values

Think: Focus. Find a way forward.

Love: Act in the long-term best interest of another.

Serve: Meet expectations. Go the extra mile.

Transform: Create dramatic change. Be irreplaceable.

Be Just: Be fair and transparent. Do no harm.