WordPress Website Developer

WordPress Website Developer

SERP Forge is a growth-focused SEO and marketing agency working with SaaS and digital-first businesses. Our website is a core growth asset not just a brochure.

We’re looking for an expert WordPress Website Developer who can build, maintain, optimize, and evolve our website at a technical level while keeping performance, scalability, and SEO in mind.

This role is for someone who can take full ownership of the site and make high-quality changes without breaking speed, structure, or best practices.

What You’ll Own (Key Responsibilities)

Website Development & Customization

Build, maintain, and improve SERP Forge’s WordPress website.

Execute custom-level changes (hooks, templates, custom post types, functions, and styling).

Work comfortably with custom themes and child themes (not just page builders).

Implement new sections, landing pages, and layouts based on growth and marketing needs.

Elementor & Gutenberg Expertise

Advanced usage of Elementor (custom widgets, responsive controls, clean layouts).

Strong hands-on experience with Gutenberg / Block Editor (custom blocks, reusable patterns).

Decide the right tool for the job Elementor vs Gutenberg - based on performance and scalability.

Performance, Speed & Stability

Own website performance: Core Web Vitals, page speed, and overall stability.

Optimize CSS, JS, images, fonts, and scripts without breaking UX.

Diagnose and fix speed, rendering, and layout shift issues.

Ensure fast load times even after feature additions or content updates.

Technical SEO & Best Practices

Implement SEO-friendly structures (schema, clean URLs, internal linking support).

Ensure proper handling of indexation, redirects, canonicals, and site health.

Work closely with SEO and growth teams to support rankings and CRO.

Custom Micro Tools Development (Separate Responsibility)

Develop custom micro tools (calculators, checkers, generators, internal tools, lead magnets) hosted directly on the SERP Forge website.

Decide the best implementation approach:

WordPress-based (custom plugins, shortcodes, blocks)

Standalone tool pages integrated with WordPress

Integrate tools with forms, analytics, and lead capture where required.

Maintain and improve existing tools over time.

Design & UX Ownership (Design-Oriented Development)

Work closely with design-first thinking, ensuring layouts, spacing, typography, and visual hierarchy are executed with precision.

Convert Figma designs (or similar design files) into pixel-accurate, responsive WordPress pages.

Maintain design consistency across pages, templates, and components as the site scales.

Optimize layouts for desktop, tablet, and mobile, not just desktop-first designs.

Ensure clean DOM structure and reusable components to avoid design and layout debt over time.

Collaborate with founders, marketers, or designers to refine UI/UX based on feedback like “this doesn’t feel right” and turn it into concrete improvements.

Suggest proactive UX and layout improvements that enhance engagement, readability, and conversion not just visual appeal.

Maintenance & Reliability

Handle updates (core, plugins, themes) safely.

Debug issues, fix conflicts, and ensure uptime.

Maintain staging vs production workflows.

Ensure site security and backups are in place.

Collaboration & Ownership

Work closely with the Founder, SEO team, and Marketing team.

Translate business or growth requirements into clean technical solutions.

Suggest improvements proactively - not just execute tickets.

Who We’re Looking For

Must-Have Skills

Strong experience with WordPress core, PHP, HTML, CSS, JavaScript.

Deep expertise in Elementor and Gutenberg.

Proven ability to do custom WordPress development, not just theme edits.

Strong understanding of performance optimization and Core Web Vitals.

Experience with staging, version control, and deployment best practices.

Proven ability to do custom WordPress development, not just theme edits

Strong eye for UI/UX fundamentals - spacing, contrast, typography, alignment, and interaction states.

Experience with staging, version control, and deployment best practices.

Comfortable working with Figma (or similar design tools) and following design systems.

Nice to Have

Experience with SaaS or agency websites.

Knowledge of WooCommerce or membership plugins (if needed later).

Familiarity with hosting environments (WP Engine, Kinsta, Cloudways, etc.).

Basic understanding of CRO and analytics.

Mindset

Ownership-driven - treats the site like a product.

Detail-oriented and performance-focused.

Comfortable working independently and making technical decisions.

Growth-aligned thinking, not just “developer output”.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹37,000.00 per month

Benefits:

Paid sick time

Paid time off

Work from home

Experience:

WordPress: 2 years (Required)

PHP: 2 years (Required)

CSS: 2 years (Required)

JavaScript: 2 years (Required)

Elementor: 2 years (Required)

Gutenberg: 2 years (Required)

UI: 2 years (Required)

UX: 2 years (Required)

Figma: 1 year (Required)

Work Location: Hybrid remote in Noida, Uttar Pradesh