Salesforce Marketing Cloud Technical Lead
Skills
About the role
About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 20 years. We are part of Ameriprise Financial Inc., a US financial planning company headquartered in Minneapolis with a global presence and diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection.
Be part of an inclusive, collaborative culture that rewards you for your contributions, and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So, if you're talented, driven and want to work for a strong, ethical company that cares, take the next step and create a career at Ameriprise India LLP.
Job Description
In this role, you will be helping a team responsible for building tools for engineers, platform wide improvements, driving digital transformation etc. You will work with business leaders/technology partners to create the product road map and manage any product changes through the development, user acceptance testing and implementation processes. You are passionate about continuous improvement and bringing impactful changes using latest technologies.
Available during UK working hours.
Overall 6+ years of experience in Salesforce Marketing Cloud & Core Salesforce CRM.
Subject Matter Expert knowledge of Salesforce Marketing Cloud and Salesforce CRM.
Hands-on experience as a full-stack developer for Salesforce Marketing Cloud creating personalized, dynamic messages, landing pages, SQL, and is experienced with data configuration, manipulations and advance segmentation.
Strong hands-on experience with Salesforce Marketing Cloud data and journeys, including advanced SQL and data objects for segmentation and troubleshooting, a clear understanding of the platform dependencies that enable personalization and reporting
Proven expertise designing and executing customer journeys using Email Studio, Content Builder, Journey Builder, Automation Studio, and CloudPages.
Should have experience in Sales or Service cloud, with experience in Salesforce Admin capabilities like Data Model, Security model, lightning pages, flows etc.
Hands-on experience with Salesforce Marketing Cloud and Salesforce CRM integrations, including designing and supporting MQL‑to‑SQL lead journeys, working with Leads, Contacts, Campaigns, and Campaign Members in Salesforce, and ensuring seamless data flow and alignment between marketing automation and sales processes.
Ability to evaluate implementations and provide optimizations and improvements if applicable.
Strong problem-solving, analytical, and communication skills.
Experience creating technical documentation, including technical specifications, test plans, and user guides.
Overall Preferred Skills
Understanding of Marketing & Sales ways of working in the B2B Financial Services Industry
Proactive and self-starting demeanor with the ability to manage tasks independently while collaborating remotely.
Ability to set the right expectations on effort and timelines required to meet business requirements.
3+ certifications related to Salesforce CRM and SFMC. Eg. Certified Marketing Cloud Admin, Certified Marketing Cloud Consultant, Certified Marketing Cloud Email Specialist, Certified Marketing Cloud Developer, Salesforce Platform Developer 1, Salesforce Admin certified.
In-Office Collaboration
We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least three (3) days per week, with flexibility to work from home two (2) days per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.
Full-Time/Part-Time
Full time
Timings
(2:00p-10:30p)
India Business Unit
AWMPO AWMP&S President's Office
Job Family Group
Technology
We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.
Questions about this role
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