Head Of Marketing

Head of Marketing

Sydney | On-site

We’re partnering with one of Australia’s most awarded fitness and wellness brands to find a Head of Marketing who can help shape the next phase of growth.

This is a rare opportunity to lead marketing for a premium lifestyle brand with a passionate community, an established in-house marketing and creative team, and ambitious plans for expansion. You'll own the marketing strategy across multiple brands, balancing brand building, member acquisition and retention, while helping bring a bold vision to life.

If you're a strategic marketing leader who loves building brands, developing high-performing teams and executing exceptional work, this could be a career-defining opportunity.

What you'll be doing

Leading the overall brand and marketing strategy across a portfolio of premium fitness and wellness brands

Managing and mentoring an in-house team of marketers, creatives and growth specialists

Developing and executing marketing plans aligned to commercial growth targets and brand objectives

Acting as the guardian of brand standards across all channels and customer touchpoints

Leading content, social media and creative strategy to drive engagement and brand awareness

Managing creative production budgets and ensuring content investment delivers commercial outcomes

Overseeing website strategy, customer journey optimisation and digital experience improvements

Driving app engagement, retention initiatives and member communications

Supporting paid media, CRM, SEO and lifecycle marketing strategies

Leading brand partnerships, creator collaborations, events and PR initiatives

Developing launch strategies for new locations, major announcements and brand activations

Owning the marketing budget and ensuring effective allocation of resources

Partnering closely with executive leadership to align marketing and business objectives

Delivering regular reporting, performance insights and strategic recommendations

What they're looking for

Proven experience leading a multidisciplinary marketing function

Strong background in brand strategy, marketing leadership and team management

Experience balancing brand building with performance marketing outcomes

Exceptional stakeholder management and communication skills

Experience leading content, creative and social media functions

Strong commercial acumen and budget management capability

Experience overseeing digital marketing, CRM and customer journey initiatives

Ability to translate data and performance metrics into actionable business insights

Hands-on leadership style with a willingness to roll up your sleeves when needed

High standards, strong attention to detail and a passion for delivering exceptional work

Nice to have

Experience within fitness, wellness, lifestyle, hospitality or premium consumer brands

Experience leading in-house creative and content teams

Background working in high-growth, founder-led or entrepreneurial businesses

Experience launching new locations, products or consumer experiences

Strong understanding of community-led and membership-based business models

Why this role stands out

Opportunity to lead marketing for one of Australia's most recognised fitness and wellness brands

Manage an established in-house team with creative, content and growth capabilities already in place

Significant influence across strategy, brand, customer experience and business growth

Work directly alongside senior leadership and founders to shape the future of the brand

Career-defining opportunity within a business with ambitious growth plans

Free gym membership and access to a range of employee benefits