Marketing Data Analyst - Senior

Our Company

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based affiliate media buying. Founded seven years ago, Strand has partnered with both Fortune 500 brands and fast-growing startups, delivering measurable growth through expertise in media strategy, marketing operations, and the consumer journey. As we continue to scale, we are looking to our team with talented individuals who can support our growing portfolio of performance marketing clients.

The Role:

We are seeking an experienced Sr. Marketing Data Analyst to drive performance analysis, data integrity, and actionable insights across our marketing channels. This role plays a critical part in ensuring marketing investments are data-driven, optimized, and aligned to business outcomes.

What You’ll Do:

Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities

Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables

Build and maintain dashboards and automated reporting tools to improve visibility and decision-making

Develop forecasting models and ROI analyses to guide strategic investment decisions

Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights

Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients

Identify and implement automation and process improvements to increase efficiency and reduce manual work

In this role, success means:

Marketing decisions are consistently backed by accurate, timely, and actionable data

Campaign performance improves through clear optimization insights and strategic recommendations

Reporting is reliable, scalable, and easily understood by both internal teams and clients

Data processes are streamlined, reducing manual effort and increasing operational efficiency

Stakeholders trust and rely on your insights to guide business and client decisions

Complex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended actions

What We’re Looking For:

7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels

Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI

Technical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar

Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)

Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar

Proven ability to turn complex data into clear, actionable insights

Experience with forecasting, profitability modeling, and performance optimization strategies

Strong communication skills with the ability to present insights to both technical and non-technical audiences

A process-oriented mindset with experience improving workflows and implementing automation

Why Join Strand:

Opportunity to work on high-impact performance marketing initiatives across a diverse client portfolio

Collaborative, fast-paced environment with strong cross-functional partnership

High ownership and visibility into business-critical decisions

Exposure to both strategic and technical aspects of marketing analytics

Hybrid Work Environment

This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday–Thursday each week.

Your Benefits

Competitive Pay

401K with 4% company match

Comprehensive medical, dental & vision package

WFH Mondays and WFH + Half Day Fridays all year

Monthly home office and lifestyle reimbursement

Monthly happy hours, team building events, and volunteer opportunities

Fun, energizing and fast-paced work environment

Pay: $120,000.00 - $160,000.00 per year

Benefits:

401(k)

401(k) 4% Match

Dental insurance

Happy hour

Health insurance

Paid time off

Vision insurance

Work Location: Hybrid remote in Hermosa Beach, CA 90254