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Strategist and Team Leader, Marketing and Business Development

BBA inc

USonsitePosted Jun 3, 2026

Skills

canva

About the role

Type of position: Regular

Your future role on our team

BBA is creating a specialized sales enablement function, led by the Strategist and Team Leader, Marketing and Business Development. You’ll work closely with our Markets and Sales teams to sharpen our positioning, develop the tools needed to succeed and ensure a consistent and compelling presence in the market.

You’ll be responsible for one of BBA’s three priority markets (Energy and Renewables, Mining and Metals, or Energy and Chemicals), while also leading a shared team of three content specialists who support all strategists and market vice-presidents. This role operates within a matrix organization: specialists serve the entire sales enablement function, while you’re accountable for their day-to-day development, performance and effectiveness.

You’ll need to be equally comfortable establishing strategy and executing it while being able to lead a team through a concrete organizational transformation.

With us, you’ll get the opportunity to...

As a market strategist:

Design high-value-added sales tools, such as client presentations, executive presentations and complex strategic proposals

Establish and maintain your market’s value propositions and differentiators, tailored to your market, clients and sales contexts

Lead the positioning of priority strategic proposals

Work with leadership teams and client account managers on positioning, key messages and proposal strategy

As the team leader for the content specialist pool:

Lead, develop and support a team of three content specialists shared across the function

Define how the pool operates, including workflows, priorities, capacity allocation and quality standards

Coordinate with other strategists to assign specialists based on market needs, ensuring effective overflow capacity

Coach specialists with content creation, process improvement and support for assembling proposals and presentations

Play an active leadership role in establishing this new function by helping define standards of excellence

Overview of certifications and job requirements

From 10 to 15 years or more of experience in marketing, business development or communications, ideally in a professional services or consulting environment

Proven experience creating sales content, from strategy through to final delivery

Strong skills in B2B positioning and storytelling, with a solid understanding of brand application across various market contexts

Experience managing staff, with the ability to develop talent and build a strong team culture in a matrix environment

Comfortable leading through ambiguity and contributing to organizational design, not just its execution

Strong visual sense and proficiency with design tools such as Canva or equivalent

Strong understanding of market dynamics and competitive positioning

Strong familiarity with AI tools to improve quality and efficiency

An overview of BBA’s total rewards

Annual base salary

Annual premium program for all regular employees

Onsite mobility premium

Access to a time bank

Cellphone program

Group insurance plan that starts on day 1, including short-term and long-term disability insurance and a telemedicine program

Retirement savings plan

Annual vacation and sick leave

A premium through the Employee Referral program

BBA considers many factors when determining the annual base salary, including market conditions, education, verified and relevant work experience, technical assessments, qualifications, certifications and other key skills and experience.

At BBA, you get many benefits

Fun and Collaboration committee

Access to many experts and coaching

A collaborative team that shares ideas and knowledge

Opportunity for site work: an amazing career accelerator!

Participation in our firm’s major projects by 2030:

Going carbon-neutral

Achieving 30% of women on our teams

Custom training and development plans

And more!

About BBA

BBA is one of Canada’s leading private consulting engineering firms, with over 45 years of experience serving the energy and natural resources industry.

Our people are the foundation of our success. Their passion and excellence have earned us recognition as one of Canada’s Best Employers and Best Managed Companies, and we’re committed to fostering a workplace where everyone feels empowered to grow, lead and be themselves.

Our teams bring together engineering, environmental and commissioning expertise to deliver practical, innovative and sustainable solutions—from strategy to execution. With 20 offices across Canada, the U.S. and Latin America, we combine local presence with international reach, offering clients close collaboration and field-ready support.

Learn more about our culture and projects on LinkedIn or connect with our talent team.

Questions about this role

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