Strategist and Team Leader, Marketing and Business Development
Skills
About the role
Type of position: Regular
Your future role on our team
BBA is creating a specialized sales enablement function, led by the Strategist and Team Leader, Marketing and Business Development. You’ll work closely with our Markets and Sales teams to sharpen our positioning, develop the tools needed to succeed and ensure a consistent and compelling presence in the market.
You’ll be responsible for one of BBA’s three priority markets (Energy and Renewables, Mining and Metals, or Energy and Chemicals), while also leading a shared team of three content specialists who support all strategists and market vice-presidents. This role operates within a matrix organization: specialists serve the entire sales enablement function, while you’re accountable for their day-to-day development, performance and effectiveness.
You’ll need to be equally comfortable establishing strategy and executing it while being able to lead a team through a concrete organizational transformation.
With us, you’ll get the opportunity to...
As a market strategist:
Design high-value-added sales tools, such as client presentations, executive presentations and complex strategic proposals
Establish and maintain your market’s value propositions and differentiators, tailored to your market, clients and sales contexts
Lead the positioning of priority strategic proposals
Work with leadership teams and client account managers on positioning, key messages and proposal strategy
As the team leader for the content specialist pool:
Lead, develop and support a team of three content specialists shared across the function
Define how the pool operates, including workflows, priorities, capacity allocation and quality standards
Coordinate with other strategists to assign specialists based on market needs, ensuring effective overflow capacity
Coach specialists with content creation, process improvement and support for assembling proposals and presentations
Play an active leadership role in establishing this new function by helping define standards of excellence
Overview of certifications and job requirements
From 10 to 15 years or more of experience in marketing, business development or communications, ideally in a professional services or consulting environment
Proven experience creating sales content, from strategy through to final delivery
Strong skills in B2B positioning and storytelling, with a solid understanding of brand application across various market contexts
Experience managing staff, with the ability to develop talent and build a strong team culture in a matrix environment
Comfortable leading through ambiguity and contributing to organizational design, not just its execution
Strong visual sense and proficiency with design tools such as Canva or equivalent
Strong understanding of market dynamics and competitive positioning
Strong familiarity with AI tools to improve quality and efficiency
An overview of BBA’s total rewards
Annual base salary
Annual premium program for all regular employees
Onsite mobility premium
Access to a time bank
Cellphone program
Group insurance plan that starts on day 1, including short-term and long-term disability insurance and a telemedicine program
Retirement savings plan
Annual vacation and sick leave
A premium through the Employee Referral program
BBA considers many factors when determining the annual base salary, including market conditions, education, verified and relevant work experience, technical assessments, qualifications, certifications and other key skills and experience.
At BBA, you get many benefits
Fun and Collaboration committee
Access to many experts and coaching
A collaborative team that shares ideas and knowledge
Opportunity for site work: an amazing career accelerator!
Participation in our firm’s major projects by 2030:
Going carbon-neutral
Achieving 30% of women on our teams
Custom training and development plans
And more!
About BBA
BBA is one of Canada’s leading private consulting engineering firms, with over 45 years of experience serving the energy and natural resources industry.
Our people are the foundation of our success. Their passion and excellence have earned us recognition as one of Canada’s Best Employers and Best Managed Companies, and we’re committed to fostering a workplace where everyone feels empowered to grow, lead and be themselves.
Our teams bring together engineering, environmental and commissioning expertise to deliver practical, innovative and sustainable solutions—from strategy to execution. With 20 offices across Canada, the U.S. and Latin America, we combine local presence with international reach, offering clients close collaboration and field-ready support.
Learn more about our culture and projects on LinkedIn or connect with our talent team.
Questions about this role
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