Founding Marketing Lead

The Company

Most B2B companies still put a form between their product and their market.

A buyer lands on the website. They want to understand the product before deciding whether the next step is worth their time. Majority of companies don't offer that opportunity, but Hobbes does.

We build agents that understand a product deeply enough to sell it, implement it, support it, and learn from every conversation.

The first wedge is sales demos. But we are not building a better chatbot or product tour. We are building the intelligent, self-improving interface between a company and its customers.

Product Intelligence is how the agent understands the product. Hobbes treats code as the source of truth to understand a product deeply, where the value lives, and how to use it. We combine that with GTM context, simulations, and live conversations to tailor this directly to prospects, on the fly.

Conversational Intelligence is what the company gets back: every question, objection, comparison, feature request, support issue, and implementation blocker the market would not have told them otherwise.

That is Hobbes: an agent that can speak for a product as well as an AE, understand it as deeply as an engineer and relay the intelligence as precisely as a PM, improving both itself and the product from every interaction.

We raised $6M and have grown entirely through founder-led sales and inbound demand.

Customers use Hobbes today to turn website traffic and outbound messaging into qualified pipeline. We have seen 13x more conversations than a demo request form, 10%+ of prospects convert end-to-end, and revenue double across Hobbes agents.

Now we need the first marketing leader who can make the market see what we see.

The role

This is not a demand gen manager role. It is not a brand-only role. It is a founding role for someone who can name the category, write the story, build the website, package the proof, create the content engine, and turn early pull into a repeatable way to create pipeline.

You will work directly with Chirag on the company narrative, launches, customer stories, founder-led distribution, and the first real marketing system at Hobbes.

What you'll own

Narrative: Make Product Intelligence, Conversational Intelligence, and self-improving demo agents feel concrete, urgent, and obvious.

Website: Tune the website into the clearest expression of the category and a serious source of qualified pipeline.

Writing: Write the core assets yourself: homepage copy, landing pages, case studies, launch posts, founder posts, outbound angles, sales one-pagers, and emails.

Proof: Turn customer calls, transcripts, live demo conversations, onboarding wins, usage data, and outcomes into sharp customer stories.

Distribution: Build loops across content, search, founder-led social, events, partnerships, outbound, and product-led moments.

Technical translation: Take code intelligence, sandboxes, evals, agent behavior, buyer conversations, and product ops, then turn them into language buyers understand.

Marketing from zero: Pick the tools, manage partners, run experiments, kill what does not work, and help hire the team when the motion starts to work.

What we're looking for

You are a 0-1 marketing engineer: a marketer who writes like a founder and builds systems like an operator.

You have been the first or very early marketing person at a B2B startup, ideally seed to Series A.

You can actually write. Not manage writers. Not brief agencies. Write.

You have owned pipeline or revenue outcomes before, and you can name the numbers.

You have technical curiosity. You do not need to be an engineer, but codebases, agents, sandboxes, evals, and product architecture should interest you.

You understand B2B buying and products that need explanation.

You have strong product taste. You know when copy is vague, when a page is too clever, and when a campaign has no real insight.

You can turn a messy customer conversation into a clean market insight.

You can operate as a one-person team for the first 6 months.

You will probably love this if

You want to help define a new category instead of inherit an existing one.

You believe great marketing starts with sharp thinking and clear writing.

You want work that changes how the company talks, sells, hires, and builds.

You want to market a sales product that quickly expands across product operations.

You may not enjoy this if

You do your best work inside an established marketing org.

You prefer a narrow channel role over broad ownership.

You want to focus only on brand and narrative, without owning pipeline.

You would rather manage writers than write yourself.

You are not interested in the technical ideas behind the product.

You prefer remote work. We work in person in San Francisco.

Comp

Base: $180-300K

Equity: Founding-caliber equity

Location: In-person, San Francisco

Process (2-weeks from initial conversation to offer)

Intro to Chirag, CEO

Intro to Arjun, CTO

Async applied exercise

Onsite working session in San Francisco, timing flexible

Compensation Range: $180K - $300K